Target Markets: How & Why.
from Marketing Your Attraction Hosted by Seasonal Entertainment Source Magazine
Tyler & Philip discuss 5 characteristics that help to define your target markets: Size, Geographic, Demographic, Psychographic, and Behavioral. The hosts also recap surveying, emphasize that 'marketing is not selling,' and outline the marketing process. Get on The Marketing Monday email list by texting MARKETINGMONDAY to 33444 or by visiting http://www.hauntedattractionspodcast.com/marketingmondays/
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