EPISODE · Jul 23, 2025 · 7 MIN
Targeting Isn't What It Used to Be
from The Pubcast with Jon Loomer
If you're still segmenting audiences, split testing lookalikes, and restricting age and gender like it's 2017, you're making your results worse. Jon explains why most targeting inputs are now just suggestions and where real targeting actually happens in today's advertising.
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Targeting Isn't What It Used to Be
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This episode is 7 minutes long.
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This episode was published on July 23, 2025.
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