Taryn Talley: Playing the Long Event Marketing Game for Big Rewards

What this episode covers

If you're looking for immediate gains after spending some marketing cash in Taryn's world, you're doing it wrong. Kerry Guard, your Tea Time host, and Taryn Talley, Marketing Mastermind, nerd out on digital marketing, creating communities, GTM, hair-pulling experiences, ambitions, success, and some secrets behind their success. Taryn is a Data-driven marketer with over 20+ years experience ranging from executing large GTM strategies, leading a marketing teams at AAA, Roku, and JP Morgan, growing brand audiences by 40%, playing a key part in earning an NPS of 90 (and then some), and, well, the rest you'll have to connect with Taryn Talley on LinkedIn: https://www.linkedin.com/in/taryn-talley1/Prefer to listen while you multi-task?  Listen to Tea Time with Tech Marketing Leaders on Spotify: https://open.spotify.com/show/1zokLMt767ecRYov60Kn6EExpert digital marketing agency that leverages PPC, SEO, and Analytics for B2B SaaS orgs. Kerry's been leading MKG for 13 years! Learn why MKG is the next Marketing Agency you should hire: https://mkgmarketinginc.com/#digitalmarketing #digitalmarketingagency #b2b #brandactivation #eventmarketing #socialmarketing  #marketing (00:00) - Intro / Taryn is feisty! Let's go! (00:26) - Thanksgiving (00:52) - Introducing Taryn Talley (01:57) - Taking some time off (year end) (02:30) - Taryn shares her work experience (05:04) - Agency and Growth Marketing PoV (08:34) - Marrying creative + data (10:40) - The Lazy Susan of Marketing (14:17) - Always have a plan b (big networking events) (16:30) - Creating that memorable experience (18:27) - Secret sauce behind getting in top 3 tough ranking Google keywords (21:07) - How do you convince people to attend events? (23:40) - The balance act - event funding + sponsorships (25:47) - Sponsor package ideas (27:20) - Truths about event ROI. (29:57) - Building a community via WhatsApp (31:37) - Circle of Influence (35:53) - That event "snowball" effect (38:20) - Keeping your cool (40:32) - Go solo or work with a team? (42:44) - How will AI effect the industry? (45:11) - Outro/Ending (00:00) - Chapter 23

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