Taste, Price, or Convenience? The Truth About How America Buys Meat

In this episode of Ag, Ammo and Adventure, host Steve Larsen interviews Dr. Glynn Tonsor, an expert in agricultural economics from Kansas State University. They discuss Glynn's journey from growing up on a hog farm in Northeast Missouri to becoming a leading voice in the meat industry. The conversation covers various topics, including consumer behavior in the meat market, the impact of demand on beef prices, the challenges faced by the pork industry, and the rising consumption of poultry. They also touch on the new dietary guidelines emphasizing protein consumption and the evolving role of universities in providing unbiased information to the public. Throughout the episode, Glynn shares valuable insights from the Meat Demand Monitor, highlighting the importance of understanding consumer preferences and trends in the meat industry.Hosts:Steve Larsen & Todd CoffeltMusic:Partner in Crime - Pablo and Pour DecisionsAudio & Post-Production:Rachel Yancey