Tasty Tactical Tidbits || Don’t Call It a Rebrand

Get ready for a pu pu platter of the legal marketing genius on the menu at the LHLM Summit! And, later, the guys pick apart AffiniPay’s rebrand to ‘8am’.  ----- We know not everyone can make it to the LHLM Summit, so Gyi and Conrad want to share the love! Four Ignite Talk presenters serve up delightfully tactical tidbits you can put into practice right away in your legal marketing schemes. Listen in for nuggets of wisdom on meaningful metrics, Google Local Search, naming & trademarks, and social media. Cracker Barrel, HBO Max, Jaguar. There’s been quite the array of rebranding missteps of late. Ladies and gentlemen, AffiniPay has entered the chat. So, when is a rebrand a good idea? Without a very compelling reason, the brand could suffer mightily. The guys process through AffiniPay’s name switcheroo to ‘8am’, and Conrad shares insights on Mockingbird’s upcoming refresh—a much more brand-friendly tactic for those looking to freshen up their presence in the marketplace.  The News: AffiniPay rebrands as 8am. Good idea? Bad idea? You be the judge. Keep an eye on this one, folks. It mostly sounds like a bummer—Google Ending Manual Language Targeting. Another sad tale of private equity gone wrong: On The Map CEO Resignation  Effective October 20, Google Local Service Ads Will Have a New Google Verified Badge. So many change-ups, Google. Make up your mind!  Come one, come all (if you’re a legal marketer) to the Lunch Hour Legal Marketing Summit September 22-24!   Mentioned: Vote For a School - Cooper Hurley Injury Lawyers   Suggested LHLM Episodes:  What’s in a Brand?   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok