Taylor Lorenz, New York Times reporter

from Ad Age Insider · host Ad Age's Brian Braiker

Taylor Lorenz covers internet culture and trends for the Gray Lady--memes, yes, but also influencers, TikTok, YouTubers and more. She has a knack for identifying zeitgeisty moments just before they break through to mainstream consciousness. Her recent headlines include a look at the Bloomberg campaign's meme strategy, a visit to the so-called Hype House group home for LA Tok Tok influencers and more. She may be the reason you've heard the expression OK Boomer, quite possibly leveled directly at you.

Episode metadata supplied by the publisher feed · Published Feb 27, 2020

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Taylor Lorenz, New York Times reporter

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