TD Insurance & REALTOR.ca Driving Growth Through Digital Collaborations

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we explore embedded distribution networks, consumer risk education, and affinity partnerships that simplify complex property protection models through a new collaboration announced with TD Insurance and REALTOR.ca. In 2026, businesses and homeowners must move past late-stage closing bundles to deploy early property education and proactive planning tools. Joining us is Steve Laurin, Vice-President of the Affinity Market Group at TD Insurance. With 25 years of expertise in digital transformation, distribution engineering, and partner relations, Steve manages one of Canada’s largest affinity insurance portfolios, helping millions of Canadians understand and access property protection. Key Highlights Early Insurance: Why buyers should integrate property insurance before closing. Annual Coverage: Common misconceptions and staying prepared with regular reviews. REALTOR.ca Integration: Using digital tools to connect buyers with insurance planning. Affinity Management: Simplifying complex coverage concepts across 700+ partnerships. Commercial Risk Steps: Practical actions to protect commercial properties immediately. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit https://canadiansme.ca/ and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at https://smbfoundation.ca/. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.