Team IP: Capturing the spirit of your organization

In this episode of SEEN Saturday Series, host Kathrine Nero welcomes Terra Alphonso from Team IP to dive into how merchandising can amplify the identity and culture of sports organizations. You’ll hear how Team IP became Sports ETA’s official merchandiser, what goes into creating an impactful online storefront, and why branded merchandise does more than just sell—it helps build loyalty, visibility, and community.Whether you're involved in sports commissions, event management, tourism, or simply curious about the power of branding, this conversation offers fresh insights and practical takeaways for elevating your organization's spirit through merchandise.