Tech Bound - Phil Nottingham - Audio

Phil Nottingham is the Brand & Marketing strategist at Wistia, a Youtube competitor. In this conversation, I speak with Phil about the power of long-form video, audience targeting, brand building, Shakespeare, and more. Timestamps: 0:00 Introduction 0:51 Why is long-form video content to important for brands? 5:18 Joe Rogan's success 7:27 Deep musical theory, hardcore history, and tribal behavior 9:31 Distribution of long-form content 12:45 How Phil would grow a brand with video 15:33 Finding and defining your target audience 17:57 Wistia vs. Youtube 23:06 Is Wistia better for SEO than Youtube? 25:40 Phils former live in SEO 31:26 Playing the long game 32:24 What you can learn from music about brand building 33:45 Phil's path to music 36:03 3 quick-fire questions Show notes: https://twitter.com/philnottingham https://www.linkedin.com/in/philnottingham/ https://www.youtube.com/user/MailChimp https://www.andertons.co.uk/ https://www.bbc.co.uk/programmes/b008mj7p https://sparktoro.com https://wistia.com/series https://wistia.com/learn/marketing/wistia-vs-youtube Subscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1 Subscribe to the Tech Bound Newsletter for more content: https://www.kevin-indig.com/tech-bound Follow me on Twitter: https://twitter.com/Techbound2 iTunes: https://podcasts.apple.com/us/podcast/tech-bound-conversations/id1488939659 Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg Soundcloud: https://soundcloud.com/kevin-indig This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit techbound692.substack.com