Tech CEO Unveils Secrets to Scaling Companies, AI in Marketing, and the Future of Work

We get it. Ideas are easy, but implementation is hard. Presented by Guidewise, the Implementors podcast brings you the stories, strategies, and lessons from those who’ve mastered change — so you can, too. Ted Wolf and guest Mario Diez (current CEO of Peer39, Board Advisor at Seva, former CEO of PointRoll (acquired by Sizmek Technologies), former CEO of quadrantONE, amongst others) discuss Mario's experiences as a technology entrepreneur and Chief Executive Officer of several technology companies, the many emotions experienced while leading teams and growing businesses, reflections on successfully acquiring, scaling, and exiting companies, the impact of Artificial Intelligence (AI) on traditional marketing and advertising roles, and the future of work, plus many more noteworthy topics. ABOUT PEER39: Peer39 invented the category of pre-bid, non-cookie-based data, starting with semantic-based contextual categories, then brand safety, and then page quality. Since then, it has continued to scale at the pace of RTB and has brought to market many meaningful data points that advertisers find valuable, and predictable to use to scale their performance campaigns. Peer39 brings advanced contextual data to modern marketing for targeting and analytics with the most scale of any data provider available. It means continuous innovation and a commitment to quality for our customers and partners. To learn more about Peer39, please visit: https://www.peer39.com/. ABOUT GUIDEWISE: Change can feel disruptive and overwhelming, but with Guidewise, it becomes an opportunity to thrive. We simplify the complexities of change by combining our AI-powered technology, expert consulting services, and pioneering research in implementation science. Whether you're driving innovation, navigating uncertainty, or aligning teams on critical goals, Guidewise delivers the tools, insights, and intelligent guidance to turn change into a competitive advantage. Discover how Guidewise empowers you to take charge of change and achieve meaningful outcomes. Schedule your demo today: https://www.guidewise.io/demo/. PODCAST LINKS: - Subscribe on YouTube: https://www.youtube.com/@implementorspod - Podcast Homepage: https://www.guidewise.io/podcast - Spotify: https://open.spotify.com/show/6uliK2fpHOOgjLDgUv1pNF?si=6520239306224710&nd=1 - Apple Podcasts: https://podcasts.apple.com/us/podcast/guidewise-presents-implementors/id1678368738 - Amazon Music: https://music.amazon.com/podcasts/8fcf7ddd-bf82-47cf-9339-efc29a75500d/guidewise-presents-implementors SOCIAL: - YouTube: https://www.youtube.com/@implementorspod - LinkedIn: https://www.linkedin.com/company/implementorspod/ - Twitter: https://twitter.com/implementorspod - Facebook: https://www.facebook.com/implementorspod - Instagram: https://www.instagram.com/implementorspod/ - Instagram: https://www.instagram.com/implementorspod/ CONTACT: - To take charge of change, please visit us at https://www.guidewise.io/ or email us as [email protected]. - To share your implementation insights with our audience, please reach out to [email protected].