Tech CMO and Strategist Reveal How to Harness Intent Data to Transform B2B Success

We get it. Ideas are easy, but implementation is hard. Presented by Guidewise, the Implementors podcast brings you the stories, strategies, and lessons from those who’ve mastered change — so you can, too. Welcome to another exclusive roundtable discussion! Ted Wolf and roundtable guests Jeff Marcoux (Chief Marketing Officer at Bombora) and Bill Brazell (Partner at WIT Strategy) go deep on the impact of Intent data. The emergence of Intent data has been a game-changer for those who know how to best leverage the technology and the competitive information it provides. Listen to this episode to learn best practices for utilizing Intent data and the role of Intent data in sales, marketing, advertising, eCommerce, recruiting, valuations, and even politics, as Ted, Jeff, and Bill analyze the current state and future state of Intent data. ABOUT BOMBORA: Bombora is the leading provider of Intent data for B2B sales and marketing. Bombora's data aligns marketing and sales teams, enabling them to base their actions on the knowledge of which businesses are actively researching what products, and the intensity of that research. To learn more about Bombora, please visit: https://bombora.com/. ABOUT WIT STRATEGY: WIT Strategy has been a preferred resource for journalists, analysts, and industry influencers in digital media and technology since 2002. Our blend of business and journalistic background gives us an unusual differentiator, enabling us to provide our clients with valuable business perspective along with contextual and insightful perspective on industry idioms. Our experience makes us much more than a “PR” or “Communications” firm. Clients hire us for the terrific ROI they derive from our media placements, and many have expanded their work with us for the value they realize from our business consulting. To learn more about WIT Strategy, please visit: https://www.witstrategy.com/. ABOUT GUIDEWISE: Change can feel disruptive and overwhelming, but with Guidewise, it becomes an opportunity to thrive. We simplify the complexities of change by combining our AI-powered technology, expert consulting services, and pioneering research in implementation science. Whether you're driving innovation, navigating uncertainty, or aligning teams on critical goals, Guidewise delivers the tools, insights, and intelligent guidance to turn change into a competitive advantage. Discover how Guidewise empowers you to take charge of change and achieve meaningful outcomes. Schedule your demo today: https://www.guidewise.io/demo/. PODCAST LINKS: - Subscribe on YouTube: https://www.youtube.com/@implementorspod - Podcast Homepage: https://www.guidewise.io/podcast - Spotify: https://open.spotify.com/show/6uliK2fpHOOgjLDgUv1pNF?si=6520239306224710&nd=1 - Apple Podcasts: https://podcasts.apple.com/us/podcast/guidewise-presents-implementors/id1678368738 - Amazon Music: https://music.amazon.com/podcasts/8fcf7ddd-bf82-47cf-9339-efc29a75500d/guidewise-presents-implementors SOCIAL: - YouTube: https://www.youtube.com/@implementorspod - LinkedIn: https://www.linkedin.com/company/implementorspod/ - Twitter: https://twitter.com/implementorspod - Facebook: https://www.facebook.com/implementorspod - Instagram: https://www.instagram.com/implementorspod/ - Instagram: https://www.instagram.com/implementorspod/ CONTACT: - To take charge of change, please visit us at https://www.guidewise.io/ or email us as [email protected]. - To share your implementation insights with our audience, please reach out to [email protected].