Tech CMO and Strategist Unveil How Data-Driven Collaboration Drives Revenue and Trust

We get it. Ideas are easy, but implementation is hard. Presented by Guidewise, the Implementors podcast brings you the stories, strategies, and lessons from those who’ve mastered change — so you can, too. Welcome to this exclusive Roundtable discussion! Ted Wolf (Chief Executive Officer of Guidewise) and Roundtable guests Jeff Marcoux (Chief Marketing Officer of Bombora) and Bill Brazell (Partner at WIT Strategy) compare and contrast their experiences with how implementation impacts working relationships with peers and clients, strategies for effective implementation to generate revenue, the importance of using data to enhance persuasion, the role of mutual trust in collaborative implementation, plus many more engaging insights and stories. ABOUT BOMBORA: Bombora is the leading provider of Intent data for B2B sales and marketing. Bombora's data aligns marketing and sales teams, enabling them to base their actions on the knowledge of which businesses are actively researching what products, and the intensity of that research. To learn more about Bombora, please visit: https://bombora.com/. ABOUT WIT STRATEGY: WIT Strategy has been a preferred resource for journalists, analysts, and industry influencers in digital media and technology since 2002. Our blend of business and journalistic background gives us an unusual differentiator, enabling us to provide our clients with valuable business perspective along with contextual and insightful perspective on industry idioms. Our experience makes us much more than a “PR” or “Communications” firm. Clients hire us for the terrific ROI they derive from our media placements, and many have expanded their work with us for the value they realize from our business consulting. To learn more about WIT Strategy, please visit: https://www.witstrategy.com/. ABOUT GUIDEWISE: Change can feel disruptive and overwhelming, but with Guidewise, it becomes an opportunity to thrive. We simplify the complexities of change by combining our AI-powered technology, expert consulting services, and pioneering research in implementation science. Whether you're driving innovation, navigating uncertainty, or aligning teams on critical goals, Guidewise delivers the tools, insights, and intelligent guidance to turn change into a competitive advantage. Discover how Guidewise empowers you to take charge of change and achieve meaningful outcomes. Schedule your demo today: https://www.guidewise.io/demo/. PODCAST LINKS: - Subscribe on YouTube: https://www.youtube.com/@implementorspod - Podcast Homepage: https://www.guidewise.io/podcast - Spotify: https://open.spotify.com/show/6uliK2fpHOOgjLDgUv1pNF?si=6520239306224710&nd=1 - Apple Podcasts: https://podcasts.apple.com/us/podcast/guidewise-presents-implementors/id1678368738 - Amazon Music: https://music.amazon.com/podcasts/8fcf7ddd-bf82-47cf-9339-efc29a75500d/guidewise-presents-implementors SOCIAL: - YouTube: https://www.youtube.com/@implementorspod - LinkedIn: https://www.linkedin.com/company/implementorspod/ - Twitter: https://twitter.com/implementorspod - Facebook: https://www.facebook.com/implementorspod - Instagram: https://www.instagram.com/implementorspod/ - Instagram: https://www.instagram.com/implementorspod/ CONTACT: - To take charge of change, please visit us at https://www.guidewise.io/ or email us as [email protected]. - To share your implementation insights with our audience, please reach out to [email protected].