Technology Blind Spots: How human insight revealed a hidden (and almost missed) 31% gain

Senior Manager of Research Partnerships Andy Mott, Director of Sciences Bob Kemper, and Research Analysts Corey Trent and Jon Powell walked our audience through three recent experiments featuring both B2B and B2C real-world scenarios, the three most common blind spots of testing tools, four problematic default technology settings that can invalidate your online tests, what it means to actually run a valid test, a five-point checklist to help you get the most from your technology, and key strategic considerations for running multivariate tests.