EPISODE · May 27, 2025 · 27 MIN
Telling Your Story Online for Leads + Recruiting (w/ Jake Hofer)
from Roofing Podcast: Hook Better Leads · host Tim Brown
Discover how Jake Hofer from Built Right uses storytelling, authentic visuals, and a rock-solid team culture to dominate the roofing industry online. In this episode of the Hook Better Leads Podcast, Jake shares the secrets behind their brand’s standout website, how they leverage local photography and video to drive trust, and the power of showcasing happy homeowners and sales team wins to attract both leads and top-tier talent.Learn practical strategies for home service businesses to:Build high-trust websites that convertCapture authentic customer and crew imageryUse video to future-pace homeowner expectationsReinforce culture and retention through social proofTurn internal team wins into a recruiting engine
What this episode covers
Discover how Jake Hofer from Built Right uses storytelling, authentic visuals, and a rock-solid team culture to dominate the roofing industry online. In this episode of the Hook Better Leads Podcast, Jake shares the secrets behind their brand’s standout website, how they leverage local photography and video to drive trust, and the power of showcasing happy homeowners and sales team wins to attract both leads and top-tier talent.Learn practical strategies for home service businesses to:Build high-trust websites that convertCapture authentic customer and crew imageryUse video to future-pace homeowner expectationsReinforce culture and retention through social proofTurn internal team wins into a recruiting engine
NOW PLAYING
Telling Your Story Online for Leads + Recruiting (w/ Jake Hofer)
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.