Tem como incorporar no projeto a compra de licença de fontes? - Brandster | Brandcast episode artwork

EPISODE · Mar 22, 2019 · 8 MIN

Tem como incorporar no projeto a compra de licença de fontes? - Brandster | Brandcast

from Brandster | Brandcast · host Brandster - Branding School

Neste video, Guilherme Sebastiany e Akira Goto respondem perguntas sobre fontes na identidade visual. #TOQVSQSSMMTVDP _____ Perguntas deste episódio: 1. "A gente faz projetos de marca há um tempo, mas durenta o último ano a gente vem tentando melhorar e profissionalizar a cada projeto. Do último programa pra cá, fechamos uma parceria com um escritório de registro de marcas (obrigado pelas dicas) E agora, estamos tentando descobrir a melhor maneira de incorporar no projeto a compra de licença de fontes. Qual seria o modo mais correto? - Cobrar do cliente o valor só quando a gente comprar a fonte ou já incluir uma taxa prévia no projeto? - Ou nós deveríamos pagar e ficar com o domínio da licença, podendo aplicar a outros clientes?!" - William G. Simão, São Miguel do Oeste/SC 2. "Quando se estabelece a necessidade de compra de uma família tipográfica, seja ela para uso em um logotipo ou para uso como fonte institucional no PIV, quem deve realizar a compra e ter o direito do uso dessa tipografia, o designer/escritório ou o cliente (pessoa jurídica)?" - André, Sorocaba/SP _____ Links citados no vídeo: DIACRITICO sobre fontes na identidade visual: https://www.youtube.com/watch?v=M9zcf_jQiMw

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Tem como incorporar no projeto a compra de licença de fontes? - Brandster | Brandcast

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