Tema 5 - El modelo de Gaps
from Curso de Marketing de Servicios
El modelo de Gaps es un esquema que está diseñado por investigadores que trata de explicar cuales son las variables que afectan al servicio y que determinan la existencia de un hueco entre el servicio esperado y el realizado u obtenido. Estas variables son explicadas aquí y se puede utilizar para realizar el diseño de servicio adecuado.
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Frequently asked questions
How long is this episode of Curso de Marketing de Servicios?
This episode is 16 minutes long.
When was this Curso de Marketing de Servicios episode published?
This episode was published on October 26, 2012.
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Yes. Use the download control on the episode player to save the publisher-provided media file.