Tension is Needed Between Co-Founders | Alex Levine and Trevor Russo | Xebec

Xebec is a laptop accessories brand for the mobile workplace, focused on empowering people to let their life dictate their work as opposed to the other way around. After developing the Xebec Tri-Screen, the original triple-screen laptop attachment, the brand launched the Xebec Airstand along with the Xebec Keyboard and Mouse. Paired with the newly refined Tri-Screen 2, these products allow anyone to take their office with them and increase their productivity on the go. Alex Levine (CEO) & Trevor Russo (COO) founded Xebec with aspirations to change the way we think about the modern workplace. As life-long friends who both worked as traveling consultants, they recognized the need for a solution to remain productive on the road.After both graduated from the University of Texas, Alex worked as a Digital Technology Consultant at Accenture and a Technical Product Manager at Komply, while Trevor worked as a Risk & Compliance Consultant at Protiviti and a Strategy & Operations Consultant at Deloitte.They then joined back up in their hometown of Austin, TX in 2019 to launch Xebec and enable everyone to experience the freedom of the modern, mobile workplace.In This Conversation We Discuss: [00:00] Intro[01:07] What are Xebec’s products?[01:43] The “genesis” of Xebec[03:37] From the idea of Xebec to prototype[04:43] Trevor remembering the first Xebec prototype[05:42] From prototyping to releasing the final product[08:01] Xebec’s slow but certain growth amidst COVID[09:56] How Xebec used paid ads for growth[11:58] Sponsor: Electric Eye electriceye.io/connect[12:55] Sponsor: JSON-LD for SEO jsonld.app[14:09] Sponsor: Wayflyer wayflyer.com/ecomm/honest[15:13] Logistics challenges during COVID[16:42] Migrating from Wix to Shopify[18:25] Don’t get caught up with the what ifs[21:12] Balancing different co-founder ideologies[23:14] Continued evolution of Xebec’s story[25:02] Where to find Xebec productsResources:Subscribe to Honest Ecommerce on YoutubeThe Xebec Tri-Screen is a laptop attachment that adds two additional screens to any laptop, instantly boosting your productivity by over 50% thexebec.comConnect with Alex linkedin.com/in/alex-levine-b479b163Connect with Trevor linkedin.com/in/trevorlrussoTake the first step towards Shopify success electriceye.io/connectGet your free structured data audit for your store jsonld.appFunding a better way wayflyer.com/ecomm/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!