TES 001 - Creating a Business of Meaning

SUMMARY:There are societal rules like finishing college, taking a job in a large firm and working hard to get promoted. Following these may mean a lot of hectic schedules and an unhealthy lifestyle. Not everyone can follow these rules of the society. So in life, you may come across the question:Do I follow my dream or do I take the easy road?People do business for different reasons. Some do it to make a profit, some do it to steal money, and others do it because they care and want to have an impact, make a difference for people that their business influences.My Analyst FrameworkBeing an entrepreneur, doing business on some levels is easy. There are only two things that you have to manage in life: To manage, minimize and eliminate as much downsize risk as possible.To maximize potential and boost opportunities that comes in the picture.These are below the line stuffs that answer "The How" and "The What".Above the line is where you'll find a more important question and that is:Why are you doing what you do or want to do?All the challenge lies here. You might get the "below the line stuff" right, but managing the things that lie above the line—giving meaning to your business— is not simple. The lifestyle that you have because of the business and the legacy that you build is your meaning. These inform all the decisions that we make below the line.It is necessary to have our stuff above the line, right. Otherwise, it can negatively impact the things that we have below the line: like being unable to make the correct business decisions or allowing our businesses suck the life out of us. We may dedicate our time and resources to building something, but it ends up being an empty build.There are four things we need to ask ourselves to build the above the line stuffs:  What are you dedicated to in the context of higher purpose, the meaning and everything that you are doing?What are you devoted to or who are the people that you are devoted to?What are you prepared to do and how much discipline are you prepared to bring to this game, this world called entrepreneurship?What is the energy that is driving you and the thing that wakes you up in the morning?Answer these four sets of questions, write them down, journal them the old pen and paper way. Reflect and act on them to refine and define your "Why". Remember to subscribe and share this show.____________________ABOUT MEL ABRAHAMMel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many other so called “business coaches”, Mel has lived everything he teaches and continues to do so. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. As the author of The Entrepreneur’s Solution: The Modern Millionaire’s Path to More Profit, Fans & Freedom Entrepreneur, Mel’s strategies have helped build thousands of businesses and have generated hundreds of millions of dollars for his clients, ranging from large corporations to startups and small family-owned businesses.Mel is a true believer in the entrepreneurial way of life and says that this “new frontier” is the paradigm that will shift society from simply existing to living life bigger, bolder and on their own terms.Meet Mel at http://melabraham.com/____________________