TES 081 - How to Build a Personal Brand

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, talks about how you can brand yourself and create a personal brand so that you become that premium provider who is sought after because what you know makes a big difference in people’s lives. If you don’t get this right, there is going to be tons of friction, you will start to feel isolated and ultimately you will be invisible. If you get it right, you will be in this natural state of flow, you will create a community and you find yourself in demand. So what you need to realize is that deeper thinking leads to valuable impact, your positioning is intentional and you need to have platform obsession. The Influencer’s Evolution There are 6 stages to it: Purpose: What is your purpose? You are it. This is really about you. If you don’t get it right, you will find friction in life and if you get it right, you end up with flow. Perspective: This is about what you know. You know it. It will be a drain if you don’t have a process to it and if you do, then it gives you distinction. Positioning: Positioning is about them. They see it. If you don’t do it properly, you are invisible but you will be in demand if you do it in a proper fashion. Platform: They get it, your stuffs and solutions. If it’s not properly done, you will be isolated but if when it’s done right, you’re building a community who will champion you forward. Prosperity: This is about the rewards. We value it. If we don’t know what is going on, then you will be unfulfilled versus being fulfilled when you get it right. Plan: We see it and we need to plan after we get the five mentioned above right. If you don’t plan properly, we get random results. But if we keep the five in mind and make the right plans, we end up with predictable and deliberate results.   __________________________ ABOUT MEL ABRAHAM Mel is the founder of BusinessBreakthrough Academy and Thoughtpreneur Academy where he helpsentrepreneurs bring their businesses to the world and build thelifestyle that they want. Mel is one the most sought afterentrepreneurial mentor and strategic thinkers of our time. Unlikemany other so called “business coaches”, Mel has lived everythinghe teaches and continues to do so. Mel has built, bought and soldnumerous multimillion-dollar businesses for himself as well as hisclients. As the author of The Entrepreneur’s Solution: The ModernMillionaire’s Path to More Profit, Fans & Freedom Entrepreneur,Mel’s strategies have helped build thousands of businesses and havegenerated hundreds of millions of dollars for his clients, rangingfrom large corporations to startups and small family-ownedbusinesses. Mel is a true believer in theentrepreneurial way of life and says that this “new frontier” isthe paradigm that will shift society from simply existing to livinglife bigger, bolder and on their own terms. Meet Mel at http://melabraham.com/ ____________________ THE ENTREPRENEUR'S SOLUTION