Tesco Is Now Jumping Into The Growing Trend of AI in Celebrity Endorsements

from In A(i) Nutshell · host Andrew Davis & Chris Branch

Tesco, a major supermarket chain, is using AI to offer hyper-personalized video messaging to customers. They have partnered with Olympic gold medalist Jessica Ennis-Hill to be the spokesperson for this initiative. Customers can type in a message or name and the AI version of Jessica will deliver the personalized message. The platform has a filter system to ensure reputable charities are involved. The use of AI in celebrity endorsements and user-generated content is a growing trend that more brands may adopt.

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This episode was published on August 20, 2024.

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