Testimonials: Are yours Brand Builders or Brand Killers?
from Thinking Cap Solutions Podcast Hosted by Mickey Maher & Corey Kay
Many brands do them, most brands miss the mark – testimonials. They are too often bland, generic, and do little to add value. In fact, many do brand damage. In under 17 minutes, Corey Kay and Mickey Maher draw on 30 years in media and their work with Thinking Cap Solutions to show where brands go wrong, how to get it right, and the lessons they have learned creating testimonials for leading businesses from Real Estate, Radio, Sports Clubs and more. You’ll hear why written reviews and five star ratings are overrated, and how audio and video testimonials done well can transform brand perception. Most importantly, we share tips any brand can apply today to capture authenticity, emotion, and stories that connect. Testimonials can add value to any brand no matter what industry, they build trust, loyalty and enhance perceptions (but only if done well, following our tips). Listen on your favorite platform: 🔹 Website: https://bit.ly/TCS-Podcast 🔹 Apple: https://bit.ly/TCS-Apple 🔹 Spotify: https://spoti.fi/4kd7BbS 🔹 Buzzsprout: https://bit.ly/TCS-Buzzsprout 🔹 YouTube: https://bit.ly/TCS-YouTube Get in Touch: LinkedIn https://bit.ly/TCS-LinkedIn Website: https://bit.ly/TCS-ContactUs Email Mickey: [email protected] Email Corey: [email protected] Socials: Instagram https://bit.ly/TCS-Insta Facebook https://bit.ly/TCS-Facebook
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What this episode covers
Many brands do them, most brands miss the mark – testimonials. They are too often bland, generic, and do little to add value. In fact, many do brand damage. In under 17 minutes, Corey Kay and Mickey Maher draw on 30 years in media and their work with Thinking Cap Solutions to show where brands go wrong, how to get it right, and the lessons they have learned creating testimonials for leading businesses from Real Estate, Radio, Sports Clubs and more. You’ll hear why written reviews and five sta...
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