Testing out different types of content and UGC with John Coyle (CMO,Andar & Host, Modern Commerce)

On this episode of Retention Chronicles, we’e joined by John Coyle, CMO of Andar and Host of the Modern Commerce podcast. John, Noah, and Mariah discuss learning through networking, starting a career in Facebook ads and paid social, building a media company and podcast to be indispensable, why John believes an agency model isn’t aligned with a merchant business model, creating a flywheel relationship where both businesses grow together, content marketing in B2B and SaaS, macro vs micro influencer marketing, testing out different UGC templates, and more!