Testing to Optimize Conversions

Uyen Tieu discusses Testing to Optimize Conversions with eMarketer Principal social media analyst Debra Aho Williamson. Debra discusses topics including social media marketing, mobile advertising on social media and programmatic creatives. eMarketer is the industry's leading research firm, providing data, insights and perspectives for marketing in a digital world. Marketers worldwide rely on our platform for information on consumer behavior trends and for trusted data on spending, strategies and tactics.