Mobile Power and Profit

Episodes

1. 36

   How Companies Can Successfully Go Mobile

   The next generation of vaporizers has arrived! Vuber vaporizers are blazing the way with unparalleled technology for oil, concentrate or dry flower pens. Providing unsurpassed customer service and expert craftsmanship, Vuber vaporizers use cutting edge technology, providing a power packed…

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   Dec 14, 2015

   29m
2. 35

   The Rise of News Aggregation Mobile Apps

   People are turning to news aggregator apps for a curated and personalized experience. But publishers are concerned about losing front­page readers and control of advertisement placement as third­party providers take over the distribution role. Today we have Kan Devnani from Comtext News Network…

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   Dec 7, 2015

   31m
3. 34

   How to Plan Your Mobile Strategy

   An app is not a mobile strategy but the tip of a much larger and more sophisticated iceberg, and for the first time, 80% of all online adults now own a smartphone. This milestone underscores one crucial fact for any organization: as the number of mobile users rises, so do the opportunities to…

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   Nov 30, 2015

   30m
4. 33

   Wearable Technology and the Internet of Things

   Wearable and big data technologies are becoming more than just a cool new gadget. As the populace continues to embrace tech ­on ­the ­go, what will this mean for Big Data? Uyen Tieu welcomes Scott Amyx, CEO of Amyx+McKinsey and Managing Partner of Venture1st to talk about wearable technology and...

   Nov 16, 2015

   34m
5. 32

   Is Mainstream Media Dead? Discovering the Future of Content Monetization

   Is Mainstream Media Dead? We are Discovering the Future of Content Monetization as Uyen Tieu speaks with the CEO and founder of influencer marketing agency Delmondo, Nick Cicero. They discuss Mobile Publishing In the Time of Social Media, Monetizing Content Through Data and more.

   Nov 9, 2015

   35m
6. 31

   Mobile Business Apps: Build or Buy?

   App development is certainly on the rise. The Business category for mobile apps is the most lively and fastest­growing, with new and diverse apps launching every day for businesses large and small, across industries and niche markets. Today we have Andy LeCates, an executive from Apple’s…

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   Nov 2, 2015

   35m
7. 30

   From Comments to Conversations

   There are two seemingly incompatible trends going on in the publishing industry right now. On one hand, there is a number of sites giving up on the idea of “comments”, but on the other, there is a movement to elevate the contributions of the readers. Today we have Nadav Shoval, founder and CEO of...

   Oct 26, 2015

   33m
8. 29

   ­Evolving Marketing Needs of Mobile­first Companies

   There's a lot that goes into making a great app. Big brands are making big investments in mobile as a critical component of a cohesive business strategy; but it doesn’t end once you’ve gone through the planning, building and launch of your app. Today we have David Zhang from Growmobile, to…

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   Oct 19, 2015

   31m
9. 28

   Programmatic Media In a Mobile World

   Uyen Tieu speaks with Robert Brill, CEO of Brill Media. Uyen asks Robert to enlighten the listeners on some key things to prepare for in the upcoming season. Robert also shares his insights on why he believes there is so much confusion with programmatic media right now.

   Oct 5, 2015

   35m
10. 27

    Apple iOS 9, Ad­blockers and What It Means to Publishers

    Though the newly released Apple iOS 9 features and capabilities are primarily refinements rather than anything transformative ­ but still worth getting. Most of the attention is going to ad blocking — now the No.1 paid apps in the App Store. Uyen Tieu speaks with a Mobile Software Developer at...

    Sep 28, 2015

    33m
11. 26

    Mobile Productivity In The Workplace

    The mobile revolution has forever changed so many of our daily experiences. In this episode, Jason Shah CEO of Do (Do.com) share with us his insights on mobile productivity and explains how enterprise apps are a rapidly growing area of app development

    Sep 28, 2015

    33m
12. 25

    iOS 9 and the Rise of Mobile Content Blockers

    Uyen Tieu talks with Elad Cohen from Rumble about Apple releasing iOS 9 update and the new features and capabilities. Most of the attention is going to ad blocking, which is now the No.1 paid app in the App Store. Uyen and Elad discuss iOS 9, ad­blockers and what it means to publishers. Further,...

    Sep 21, 2015

    34m
13. 24

    Actionable Analytics in a Mobile World

    Talking about Actionable Analytics in a Mobile World as Uyen Tieu speaks with the Founder / CTO at Localytics Henry Cipolla. Localytics allows organizations to gain deep, actionable insights into app user behaviors and leverage these insights to acquire users more efficiently, to drive targeted...

    Aug 3, 2015

    38m
14. 23

    Testing to Optimize Conversions

    Uyen Tieu discusses Testing to Optimize Conversions with eMarketer Principal social media analyst Debra Aho Williamson. Debra discusses topics including social media marketing, mobile advertising on social media and programmatic creatives. eMarketer is the industry's leading research firm,...

    Jun 22, 2015

    34m
15. 22

    Mobile Conversion Optimization, Segmentation and A/B Testing

    Uyen Tieu speaks with Wider Funnel CEO Chris Goward about Mobile Conversion Optimization and the different frameworks and models one can use to go about optimizing and what should people look out for when optimizing for conversions. They also Segmentation and A/B Testing: industry trends - the…

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    Jun 22, 2015

    34m
16. 21

    Optimizing Your Business for Mobile

    Discussion of Optimizing Your Business for Mobile as Uyen Tieu welcomes Ryan Nelsen, who heads up ‎Product and Growth Marketing at Qualtrics.

    Jun 16, 2015

    32m
17. 20

    The Value of Partnerships In Mobile with Wade Brown

    Uyen Tieu discusses The Value of Partnerships In Mobile with the VP of Operations at SpinGo, Wade Brown. Wade tells us about the power of partnerships in the mobile industry and how using the right data can help you find the best partners to grow your business successfully.

    Jun 8, 2015

    31m
18. 19

    Increasing User Engagement with Julie Ask

    Increasing user engagement is our topic as Uyen Tieu speaks with the Vice President at Forrester Research and Co-Author of The Mobile Mind Shift, Julie Ask. They discuss Mobile moments - what exactly are they, and how can we capture, borrow or create them effectively? She also discusses the...

    Jun 1, 2015

    33m
19. 18

    Using Mobile as the Personal Connection With Puneet Mehta

    From Loyalty Programs to finding the right context to the internet of things, Uyen Tieu discusses Using Mobile as the Personal Connection with Puneet Mehta, the Co-Founder and Chief Executive Officer of MobileROI.

    May 18, 2015

    32m
20. 17

    Gilad Bechar: Keeping Your App Users Engaged

    Host Uyen Tieu of Mobile Power and Profit talks to the Founder and CEO of Moburst, Gilad Bechar, about how to keep your users engaged in their mobile apps in the 21st century.

    May 11, 2015

    34m
21. 16

    Carson Barker: Marketing Your App

    Host Uyen Tieu sits down with Carson Barker, Co-Founder of Appspire, to talk about the best ways to market your App for the future of Mobile.

    May 4, 2015

    29m
22. 15

    Social Media and Marketing Strategies For Mobile

    Host Uyen Tieu of Rumble talks with Brett Relander, Top 100 Social Media Power Influencer, founder and CEO of Tactical Marketing Labs about how to use mobile and social media together as a powerful marketing tool. They hit on the do's and don't in putting together a social campaign that uses...

    Apr 27, 2015

    34m
23. 14

    Increasing Your Digital Budget With Mobile

    Host of Mobile Power & Profit Uyen Tieu of Rumble speaks with Ramsey Masri, CEO Of Other Levels about the future of Mobile and how business owners across the globe are switching their marketing budgets towards Mobile based advertising and where your business needs to be in the mix of this.

    Apr 20, 2015

    33m
24. 13

    Focusing on the Creative in Mobile Advertising

    In Today's episode of Mobile Power and Profit host Atul Satija, Chief Revenue Officer at InMobi, talks about the newest mobile advertising platforms that enable brands, developers, and publishers to engage with mobile consumers and how they can help grow your business.

    Apr 13, 2015

    34m
25. 12

    Focusing on the Creative in Mobile Advertising

    Focusing on the Creative in Mobile Advertising as Uyen Tieu discusses responsive web in the mobile space and responsive advertisements with Matthew Snyder, CEO and Co-founder of Responsive Ads.

    Apr 7, 2015

    33m
26. 11

    The Mobile Technology Firms Use For Consumers

    We Learn about The Mobile Technology Firms Use For Consumers with Sucharita Mulpuru joining us on the show. Sucharita is the vice president and principal analyst at Forrester Research. We learn what mobile element has changed the consumers retail experience, what are the challenges retailers now...

    Mar 31, 2015
27. 10

    Finding the Right Mobile Marketing Partner; Building a Successful Multi-Screen C

    From seeking the right mobile marketing partners to pick and choose from to learning what it takes to build a successful multi-screen campaign, Uyen Tieu talks about these topics and more with Craig Weinberg, VP of Mobile Strategy at 3Q Digital.

    Mar 24, 2015

    34m
28. 9

    Beacons, Rich Ads, Multi-Screen Campaigns and Other Mobile Marketing Strategies

    Talkjng about how to approach their marketing strategies for the entire digital spectrum, rich media, multi-screen campaigns plus Beacon technology and hyper-localization as Uyen Tieu welcomes the founder and CEO of Fresh Digital Group - Doug Robinson.

    Mar 17, 2015

    29m
29. 8

    The Potential of Location Based Marketing With Asif Khan

    Discussing The Potential of Location Based Marketing and how it is changing mobile as Uyen Tieu speaks with the Founder of the Location Based Marketing Association (LBMA), Asif Khan.

    Mar 10, 2015

    32m
30. 7

    Dedicated Mobile Landing Pages Vs. Responsive Web; Mobile Testing and Monitoring

    Discussion of why dedicated mobile landing pages trump responsive web, how to make use of mobile specific features (GPS location etc.) to get the most out of your apps/mobile web and best practices when it comes to testing and monitoring as Uyen Tieu speaks with Conversioner CEO Talia Wolf

    Mar 2, 2015

    33m
31. 6

    Mobile Engagement and Creating Friction in Mobile

    Uyen Tieu discusses Mobile Engagement and Creating Friction in Mobile with Mobile Marketing Influencer, Forbes Contributor and Host of WebmasterRadio.FM Series Mobile Presence Peggy Anne Salz . They discuss how creating friction in mobile to access contextual and assistance related abilities in...

    Feb 23, 2015

    34m
32. 5

    Standardization of Mobile Data Tracking; Delivering Digital Mobile Measurement f

    Uyen Tieu speaks with the Chief Operating Officer of Lithient, Ed Chater. Ed discusses the standardization of mobile data tracking, delivering digital measurement for enterprise clients, driving engagement beyond install, and how re-targeting is now real on mobile.

    Feb 16, 2015

    35m
33. 4

    Mobile Publishing and Gaming Examined with Jon Walsh

    Mobile publishing and the gaming industry are examined as Uyen Tieu talks to the CEO of Fuse, Jon Walsh. Can you give us a review of major developments and adoption and how will this impact the mobile world going into 2015. What are the next big trends to watch out for and if the future app…

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    Feb 9, 2015

    34m
34. 3

    Advancements in Mobile Data Collecting

    Advancements in Mobile Data Collecting as Uyen Tieu speaks with the CEO of HipCricket, Doug Stovall. He discusses how mobile marketers use that information to deliver content that can be tailored to a specific individual.

    Feb 3, 2015

    31m
35. 2

    Mobile Content Strategies for Publishers; Mobile Browser-Driven Marketing to Mob

    Mobile Content Strategies for Publishers and the Evolution from Mobile Browser Driven Marketing to Mobile App-Driven Marketing as Uyen Tieu speaks with David Arkin, the Vice President of Content and Audience for GateHouse Media.

    Jan 27, 2015

    35m
36. 1

    Mobile Marketing Changes in 2015 to Big Data, Cloud Technologies and Power of Lo

    Uyen Tieu discusses big data, cloud technologies and the power of location services and how have shifted mobile marketing to new, greater paths with Cindy Krum, CEO and Founder of MobileMoxie and the author of Mobile marketing: Finding your customers no matter where they are.

    Jan 19, 2015

    33m