TFP 402: How to Develop A Unique Tennis Brand with Furi Sport's Erick Mathelier – From the 2022 archives

[From the archive: This episode was originally recorded and published in 2022]On Episode 402 of The Tennis Files Podcast, I spoke with Furi Sport’s Erick Mathelier about how to develop a unique tennis brand.Erick started playing tennis at the age of 13. His dedication to training helped him earn a scholarship to play Division I tennis. Erick has a Masters in Urban Policy and Management and eventually became an entrepreneur and a Co-Founder of Furi Sport with Michelle Spiro. Erick currently resides in New York.On the show, you’ll learn the difficulties that Erick faced as a kid due to racial tensions in New York, why he switched from competitive baseball to tennis, how he Co-Founded Furi Sport, the ins and outs of how to develop unique products, Furi Sport’s exciting new racquets, strings, bags, grips and other gear, how Furi Sport is helping to make tennis a more diverse sport, how people can try or view their products, and much more!I hope you enjoy my interview with Erick! Let us know what you think about this episode in the comments below!And be sure to subscribe to Tennis Files to receive the latest tennis content to improve your game straight to your inbox!https://furisport.com/Furi Sport InstagramFuri Sport TwitterFuri Sport Facebook Learn more about your ad choices. Visit megaphone.fm/adchoices