Th 6 Emotional States of a Sale

Most sales don't fall over because of price — they fall over because one emotional state never got activated.In this solo episode, Nicky breaks down the Six Emotional States of a Sale: a framework she's been using and teaching for over 10 years, drawn from real client conversations and sales coaching sessions. Whether you're in a direct sales conversation, trying to close a deal, or working to get buy-in from your team, understanding these six states will show you exactly where things go sideways — and what to do instead.The six emotional states:Curiosity — how to create it, and why "are you interested?" is the wrong questionEmpowered — making sure the right decision maker is in the room from the startTrust & Possibility — where most of the work happens, and why it pays offUrgency — the emotional state most often skipped before presenting a solutionValue — why this is not the same as priceCertainty — the often-missed final step that turns a yes into a confident commitmentNicky also shares a subtle but powerful language shift: swapping the word "interested" for "curious" in your sales conversations — and why it makes a genuine difference.Your action from this episode: Think of a recent sale or conversation where you didn't get the outcome you wanted. Walk back through these six states and find the gap.📋 Take the free Smart Business Growth Audit at nickymiklos.com 📅 Book a complimentary Discovery Session at nickymiklos.comNicky Miklós — Performance with Purpose · Smart Business Growth PodcastLearn more about Nicky  at nickymiklos.comGrab The Growth Code™ here!Get your a copy of Healthy Hustle: The New Blueprint to Thrive in Business & Life at www.healthyhustle.com.auConnect: LinkedIn | InstagramContact: 0403 191 404 | [email protected] Music by Jules Miklos-Woodley