That Gen-X Friend Finding the Silver Lining for Shrinkflation

Finding the Silver Lining for ShrinkflationMost of us share the experience of braving unpredictable social elements and Mother Nature’s mood swings every time we leave the house to gather food and other resources to sustain basic everyday needs. But we know that surviving the trip to our destination is the easiest part of each trip. Upon arrival, we must manage the visceral reactions to being confronted with skyrocketing costs and noticeably smaller portion sizes and/or quantities of merchandise. Shrinkflation is real, and it is hitting hard, no matter the merchant or item. Focusing on the impact of shrinkflation on food, is there a silver lining we have missed due to our collective more-is-better mentality? Let’s talk about it.