"That's Not My Job" Does Not Exist in America | Petra Weiser | EP 14

In this episode of Transatlantic Titans, Petra Weiser tells Manny Schoenhuber what actually happens after the market entry decision is made. Why chaos in the first year is normal, and why the amount of chaos is decided long before anyone lands. Why the first hire should go through a recruiter who knows the DACH market. And why "we want the candidate under X" is the fastest way to lose the talent that would have made the difference.____________________00:00 Welcome to Transatlantic Titans00:45 From Hanau to the Carolinas02:10 Why the Carolinas became a hotbed for German companies03:40 German precision, American agility, and the best of both worlds04:30 Growing organically from administration into operations06:00 The sweet spot: privately held companies of 10 to 20 people07:45 Building a leadership career without a degree09:20 The school of hard knocks versus the textbook10:15 What starting up a US subsidiary really looks like11:40 Leases, growth plans, forecasting and exit strategy13:10 Who to hire first and why to use a recruiter15:20 Handling salary sticker shock with headquarters16:30 Site selection is really state and county selection18:00 Zoning, neighbors, fire codes and finding the right realtor19:20 Why detail focused Germans still end up in the wrong building21:00 When a customer contract drives the timeline21:45 Sales office to production and the leadership trap22:40 The leadership trio that keeps a US entity balanced23:20 How much oversight from the mothership is too much25:10 Cultural missteps in the meeting room27:20 Why Europeans study every culture except America’s30:10 Bad translations and the solutions country31:15 The most common mistake, unrealistic expectations34:40 The regulatory surprise that doubled a timeline37:00 THE CORE FOUR42:30 RAPID FIRE43:40 Partnerships, networks and the value of good advisors45:25 Why "that’s not my job" does not survive here46:20 American business culture in three words46:45 Favorite cities and the one skill worth mastering48:15 Dinner with Coco Chanel48:55 Life is what you make of it49:20 How to connect with Petra50:00 Sabbatical reading, soccer and staying curious____________________𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗣𝗘𝗧𝗥𝗔📧 Email: [email protected]🔗 LinkedIn: https://www.linkedin.com/in/petra-weiser-68b8291a6/🌐 Website: factoryfloorforward.com𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬🎥 YouTube: / @mannyschoenhuber🌐 Website: https://mannyschoenhuber.com/🔗 LinkedIn: / mannyschoenhuber📸 Instagram: / mannyschoenhuber📧 Email: [email protected]📖 Get the #1 Best-Selling Book: https://www.amazon.com/Mastering-Market-Entry-Europeans-America/dp/1544545533👍 𝗟𝗜𝗞𝗘 - if you enjoy this content🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America⚠️ Disclaimer: This podcast is for informational purposes only and does not constitute professional legal or financial advice. Please consult with a qualified professional regarding your specific business situation.