The #1 Decision That Will Make or Break Your Ergonomics Business (And the 5-Part System to Get Clients When You Have Zero Experience)

Stuck in the ergonomics consulting Catch-22? You need clients to build experience, but companies won't hire you without a portfolio. In this episode, we're breaking down the complete roadmap to building a thriving ergonomics business—starting with the ONE decision most consultants skip that determines everything else.You'll discover why choosing between B2B and B2C before you do anything else will transform your marketing, your messaging, and your results. Plus, I'm sharing the exact 5-part system to break through the experience barrier, the Value Ladder strategy that turns one-time clients into long-term relationships, and the "Hey I Want to Work with More of These Types" Matrix for identifying your ideal high-profit, high-joy clients.In this episode, you'll learn:• Why B2B vs. B2C is the foundational decision that shapes your entire business• The 5-part process to get clients even with zero experience or testimonials• How to build a Value Ladder so you're not dependent on "unicorn clients"• The 3 C's of marketing that will carry you further than any certification• Why starting before you're ready is the smartest thing you can do• The simple "so that" trick that transforms features into benefits that sellWhether you're thinking about starting your own practice, transitioning from a 9-to-5, or wondering why your current marketing isn't working—this episode gives you the blueprint to build the ergonomics business you deserve If you're a healthcare professional and this episode got your wheels turning about office ergonomics - good. I've got free resources to help you take the next step at ergonomicshelp.com/resources.