The #1 Difference Between Sales and Branding episode artwork

EPISODE · Feb 23, 2026 · 3 MIN

The #1 Difference Between Sales and Branding

from The GaryVee Audio Experience · host Gary Vaynerchuk

In this episode, I discuss the difference between short-term sales tactics and long-term branding strategy. I share the marketing move I'd make immediately if I bought the New York Jets and answer a question about what motivates me to stick with projects like Wine Library without immediate growth. I also talk about the things I can control as an entrepreneur versus the things I can't and give my take on whether 24/7 community management is a worthwhile investment. You'll learn about:The first thing I’d do if I bought the New York JetsMy holistic purpose and professional visionWhy I don't get crippled by the performance of one projectHow to ignore government interference and external factorsThe value of one-on-one marketing and community management

In this episode, I discuss the difference between short-term sales tactics and long-term branding strategy. I share the marketing move I'd make immediately if I bought the New York Jets and answer a question about what motivates me to stick with projects like Wine Library without immediate growth. I also talk about the things I can control as an entrepreneur versus the things I can't and give my take on whether 24/7 community management is a worthwhile investment. You'll learn about:The first thing I’d do if I bought the New York JetsMy holistic purpose and professional visionWhy I don't get crippled by the performance of one projectHow to ignore government interference and external factorsThe value of one-on-one marketing and community management

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The #1 Difference Between Sales and Branding

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On this episode, I talk about CTA's 24-7 Community Management and Buying the Jets. This is the GaryVee Audio Experience. Lou wants to know if you bought the Jets today, what would be the first thing you would do? Lou, I've always said that the first thing I would do once I buy these New York Jets, I'm pointing to the stadium by the way, is I would start a program that would send a jersey to every six-year-old boy and girl in the New York, New Jersey, tri-state area with a handwritten note from me saying thank you or maybe just a note that I would sign some because that's a big number, but I want to basically convert every single youth into the green, not the blue, and so that would be the number one thing I would do.

Start the program that I've been imagining and dreaming about my whole life. Do you want to know what motivates you to continue any project, like Wine Library, without seeing any significant growth prior? Muddy, you know, for me that's a very easy answer, which is I just believe in my holistic purpose, right? I'm blown away by how many people are crippled by one project or the other.

To me, this is a net net game. I have a very clear vision professionally where I want to go, but overall I just want to be a good human being, do business the right way, the right process, put in the right hustle, and I control that. If I don't get results, well that means I need a wrong strategic decision, but that isn't a problem either because it's a net net, I know where I'm going, so for every one or two times I decide to get in the wrong business or invest in the wrong thing, I'm going to figure out a win alongside of that, and that's all that really matters to me. Michael wants to know, as an entrepreneur, how do you feel about government officials picking winners, like win, getting approval for casino in Boston?

Michael, first and foremost, I agree with you 100%, this kind of government interface behind the scenes stuff happens all day long, especially non-American. It happens in America all day long, but you start getting into other parts of the world. There's a lot of shenanigans going on, but I'll be honest with you, as an entrepreneur and I've always felt this way. Don't forget, I come from a regulated industry business where Wine Library had plenty of headaches.

I just completely ignore it. I'm disinterested and not focused on it at all. I spent all of my time, and I mean all of it. I spent all of my time on the things that I can control.

It's why I fear the health and well-being of the people I love and care for because I'm not in control. But when it comes to business, even though there's a lot of back-end deals, people not rooting for me, deals that were made for me, not to win, I feel that I have the talent and the skills to feel breakthrough. Haley wants to know, what is your response to brands looking for 24-7 community management? Is it worth the investment?

Is it overkill? You know, Haley, I'm a big fan. I believe that everybody that you engage with and say hello to I believe that everybody said thanks to or TY over the weekend for watching all 21 episodes of the show get affected by that. I do think the human investment matters.

I do think that if brands come in at more than one point if you enjoyed this podcast, please go back and look at the prior episodes that are loaded. I appreciate your attention and thanks for being part of this journey. See you later.

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Frequently Asked Questions

How long is this episode of The GaryVee Audio Experience?

This episode is 3 minutes long.

When was this The GaryVee Audio Experience episode published?

This episode was published on February 23, 2026.

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In this episode, I discuss the difference between short-term sales tactics and long-term branding strategy. I share the marketing move I'd make immediately if I bought the New York Jets and answer a question about what motivates me to stick with...

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