The #1 Secret to B2B Growth on LinkedIn

What this episode covers

In this episode of the GaryVee Audio Experience, I sit down with Poppi co-founder Allison Ellsworth to discuss the biggest transition in marketing history: the shift from social media to "interest media." I challenge you to stop relying on outdated "potential reach" and start posting one to three times a day on LinkedIn and TikTok. I also dive into why branding is an art form that requires humility and why replying to your comments is the most underutilized growth hack in the game.You’ll learn about:Potential Reach vs. Actualized ReachWhy LinkedIn is the New Facebook 2012The Effect of TikTok for B2C BrandsHow to Build a Brand Community Through Radical ListeningWhy Ego is the Greatest Barrier to Your Business Scaling

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Frequently Asked Questions

How long is this episode of The GaryVee Audio Experience?

This episode is 49 minutes long.

When was this The GaryVee Audio Experience episode published?

This episode was published on April 1, 2026.

What is this episode about?

In this episode of the GaryVee Audio Experience, I sit down with Poppi co-founder Allison Ellsworth to discuss the biggest transition in marketing history: the shift from social media to "interest media." I challenge you to stop relying on outdated...

Can I download this The GaryVee Audio Experience episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.