The #1 Tool I Used During a Down Market To Save and Scale My Business episode artwork

EPISODE · Nov 4, 2025 · 34 MIN

The #1 Tool I Used During a Down Market To Save and Scale My Business

from Expert Edge Podcast · host Colin Boyd

When the economy dips, most business owners panic. I want to show you how to not just survive a down market, how to scale through it. In this episode, you'll discover the single most powerful tool that helped me grow my coaching business when others were shrinking: speaking. You'll discover how one well-crafted presentation can attract clients, create authority, and generate sales on repeat without relying on algorithms, ad spend, or endless launches. You'll learn: Why speaking is the fastest path to trust and sales (especially in tough markets) The 3 shifts that turn your presentation from informative to irresistible How to leverage one talk across stages, webinars, and events for predictable growth If you want to recession-proof your business and scale without the burnout, this episode will show you exactly how. Listen now and get instant access to Colin's free "Sell From Stage" masterclass at 👉 colinboyd.co/class Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode293 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/  

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