The 10,000 Steps Scam: How a Marketing Campaign Became Fitness "Fact" episode artwork

EPISODE · Feb 6, 2026 · 8 MIN

The 10,000 Steps Scam: How a Marketing Campaign Became Fitness "Fact"

from More Movement Please

Think you need 10,000 steps a day to be healthy? That magic number actually came from a 1960s Japanese pedometer marketing campaign and was never based on science. Dr. Melissa McDowell reveals the real step count you need based on current research: 7,500 steps if you're over 60, or 8,500 steps if you're under 60. Yep! Both significantly lower than the 10,000-step target you've been chasing. Ashley breaks down how this myth became fitness gospel and what you should do with the extra time you just got back (hint: strength training twice a week). Plus, she shares her relief at finally returning to in-person group fitness after 11 days snowed in and why this revelation makes her question every piece of fitness advice she's ever received. If you're tired of chasing arbitrary fitness goals, this episode will free you to train smarter, not longer.This podcast is for entertainment purposes only and is not medical advice. Please consult a healthcare professional before starting any diet or exercise program.Be sure to follow me online: https://famousashleygrant.com/You can also follow me on social:LinkedIn - https://www.linkedin.com/in/ashleygrant/Find Dr. McDowell online:https://www.drmilicamcdowell.comhttps://www.hachettebookgroup.com/titles/courtney-conley-dc/walk/9780306837531/https://www.instagram.com/drmilicamcdowelldpt/---------------------------------------This podcast is supported by affiliate partnerships. Please check out a few of our partners below:– Check out my Amazon Storefront: https://www.amazon.com/shop/theashleygrant?ref_=cm_sw_r_cp_ud_aipsfshop_4EEZX1HN7ZCWEBZ33TK3– Start a podcast today here: https://rss.com/?via=moremovementplease– Create content from your own voice with Castmagic's Suite of AI Tools: https://get.castmagic.io/dcjy15cirnts– Want to help support our show? Buy a girl a drink perhaps? https://ko-fi.com/famousashleygrant– Need content for your podcast or blog? Check out Tools for Motivation!The links above are affiliate links. This means my podcast will receive a small commission if you order through any of them at no additional cost to you. Affiliate commissions are one of the ways my podcast makes money so that I can create episodes free of charge. If you do purchase anything from my links, I sincerely would like to thank you for your support!

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This episode was published on February 6, 2026.

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