EPISODE · Sep 14, 2026 · 29 MIN
The 10 Levels of AI for Amazon [Claws Out Ep. 2]
from The PPC Den: Amazon PPC Advertising Mastery · host The PPC Den
There is no shortage of AI hype for Amazon sellers. "AI bidding." "AI agents." Videos about tools that shipped this morning.This is the opposite of that. Michael walks the full 10-level progression from clicking around in Seller Central to running autonomous, self-improving agents on your account and is honest about what each level actually costs you in time. Claws out.We'll see you in The PPC Den!🦡 Highlights0:00 What's on Claws Out today1:51 The problem with "AI bidding" content2:11 AI is amazing and still a boatload of work3:43 Bloom's Taxonomy: the framework to climb5:06 ACT 1 Level 1: just the Amazon interface6:04 What the interface is good and bad at7:52 Don't automate anything until you have a mental model8:45 Level 2: spreadsheets still a prerequisite?9:38 Bulk files are the one file worth mastering11:08 N-gram analysis on bulk files11:50 ACT 2 Level 3: asking a raw LLM (the worst option)12:16 The canoe problem: AI knows a lot, but it isn't wise13:59 "My ACoS is high, what do I do?" where the nuance dies14:58 Level 4: project-based LLMs and your knowledge base16:14 Level 5: drop a spreadsheet into an LLM17:56 Level 6: two data sources at once the magic starts18:21 Maryna's stock-level dashboard20:25 Level 7: coding agents (and why the line is blurring)22:54 What a skill actually is23:49 Level 8: read-only APIs and MCPs24:52 Buy Box Checker MCP tools in action26:59 No spreadsheets, no interface have AI build your own28:19 Level 9: agentic workflows and the ad waste firewall29:34 The catch: AI is not deterministic30:32 Level 10: memory and the self-improvement cycle31:38 Ad Badger now has its own MCP32:20 Open-source skills and the Badger audit process33:30 Your homework + see you in the Badger Den🦡 Your Homework1. Find your level on the ladder honestly. If you can't explain your budgeting protocol, keyword structure, and auto campaign strategy without opening a tool, you're at Level 1 stay there this week.2. Get good at one bulk file. The legacy sponsored ads reports are being retired; bulk files are here to stay.3. Connect the Ad Badger MCP wherever you already use AI and run a wasted spend audit.4. Get on the Ad Badger email list weekly skill drops and walkthroughs are coming.🦡 Resources & Links🦡 Get Ad BadgerThe N-Gram Analysis ToolAmazon Ads Bulk OperationsUse AI & Spreadsheets to Prevent Stock-Outs📚 FREE Amazon Marketing PlaybookAll show notes-· Host: Michael Erickson Facchin · Senior Producer: Nancy Lili Gonzalez · Podcast Coordinator & Graphic Designer: Sofiia Podash · Editor: Pedro Moreno
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The 10 Levels of AI for Amazon [Claws Out Ep. 2]
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