The $10 Million Question: Are You Engineering Your Agency’s True Value — or Just Earning a Living?

Most agency owners are asking the wrong question. They’re stuck on “What’s my agency worth today?” But the real question — the $10 million question — is this: Are you deliberately engineering its value… or just hoping for the best? In this hard-hitting solo episode, Michael Jans throws open the strategic vault and lets you in on the 12 critical levers that drive value — not someday, but right now. You’ll discover: ✅ Why two nearly identical agencies can sell for 4X… or 13X — and what makes the difference ✅ The silent killer of valuation: being indispensable ✅ How to quickly pinpoint your agency’s strengths and value traps with the 3-Minute Valuation Scorecard ✅ The 3 Growth Models that quietly separate scalable businesses from burnout-prone shops ✅ What today’s smartest acquirers really want (and how to make sure you have it) If you’re building a business for income and asset value — this one’s required listening. Whether you're 24 months from selling, or just want the freedom to choose your path — this episode could reframe your future. 👉 Listen now. Reclaim your power. And start engineering the future you actually want.