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The 10 Mistakes Orgs Make with Thought Leadership Marketing, with Bill Sherman episode artwork

EPISODE · Sep 2, 2022 · 45 MIN

The 10 Mistakes Orgs Make with Thought Leadership Marketing, with Bill Sherman

from B2B Growth · host Sweet Fish

In this replay episode, Dan Sanchez talks with Bill Sherman who is the COO of Thought Leadership Leverage. Here are the mistakes discussed:Lack of a clear exec championThe new Head of Thought Leadership is unclear on their role / goals.The new Head of TL feels the new role is not a promotion ("being sent to Siberia")The Head of Thought Leadership doesn't understand the business strategy and goals.Other departments get into turf wars over activities ("we do Thought Leadership too!")The Head of Thought Leadership tries to do it all -- instead, the Head of TL should *curate* Thought LeadershipThe Head of Thought Leadership doesn't build allies in other departmentsThought Leadership is seen as something by/for the elite (only the CEO).The org gets impatient for results.The org tries to measure success by the wrong standards (e.g. content marketing)

What this episode covers

In this replay episode, Dan Sanchez talks with Bill Sherman who is the COO of Thought Leadership Leverage. Here are the mistakes discussed:Lack of a clear exec championThe new Head of Thought Leadership is unclear on their role / goals.The new Head of TL feels the new role is not a promotion ("being sent to Siberia")The Head of Thought Leadership doesn't understand the business strategy and goals.Other departments get into turf wars over activities ("we do Thought Leadership too!")The Head of Thought Leadership tries to do it all -- instead, the Head of TL should *curate* Thought LeadershipThe Head of Thought Leadership doesn't build allies in other departmentsThought Leadership is seen as something by/for the elite (only the CEO).The org gets impatient for results.The org tries to measure success by the wrong standards (e.g. content marketing)

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The 10 Mistakes Orgs Make with Thought Leadership Marketing, with Bill Sherman

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How long is this episode of B2B Growth?

This episode is 45 minutes long.

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This episode was published on September 2, 2022.

What is this episode about?

In this replay episode, Dan Sanchez talks with Bill Sherman who is the COO of Thought Leadership Leverage. Here are the mistakes discussed:Lack of a clear exec championThe new Head of Thought Leadership is unclear on their role / goals.The new Head...

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