The $100K Email Strategy Most Ecom Brands Ignore – with Michael Rathman

In this episode of Ecom Growth Insider, I sit down with Michael Rathman, the founder of AdSumo Digital — an email & SMS marketing agency helping DTC brands add millions in revenue without increasing ad spend.We go deep on the real strategies brands are using in 2025 to turn email into a high-ROI growth channel — even if you’re just getting started.💡 What You’ll Learn:Why most brands are underutilizing email and leaving 6–7 figures on the tableThe 6 essential flow emails every ecom brand should set up todayHow to turn browsers and non-buyers into loyal customers using automationThe right time to invest in email & SMS (based on your monthly revenue)Plain text vs. designed emails — what’s actually working nowCampaigns vs. flows — how to split your focus and maximize bothReal-world strategies to build connection, drive repeat purchases, and grow LTVHow to use founder-led storytelling and voice notes to write authentic, high-converting emailsWhy building a personal brand is one of the biggest ecom growth unlocks in 2025🔗 Links & Resources:🌐 AdSumo DigitalMichael on Twitter: @MichaelRathman7Michael’s YouTubeIf you’re a DTC founder, CMO, or growth marketer looking to scale smarter — this episode is a must-listen.📩 Subscribe, leave a review, and follow the journey at EcomGrowthInsider.com