The $10M Salon Formula with Kati Whitledge

In this episode of The Terra Harvell Show™, Terra sits down with Kati Whitledge, founder and CEO of Maya and host of Beyond the Technique, for a powerful conversation on what it really takes to scale a salon in today’s market.Terra and Kati unpack the hard truths about scaling through people, why empty chairs are a leadership problem, and how marketing, data, and automation are changing the future of our industry.This episode covers:· Why 97% of salons fail and what separates the ones who scale· The retention crisis in beauty and how to fix it· How to create predictable client demand instead of hoping for referrals· The mindset shift from stylist to true salon CEO· Why you cannot afford to ignore sales and marketing under $3M in revenue· No-nonsense leadership and holding your team to a higher standardIf you’re a salon owner who is tired of flatlining revenue, stressed payroll, or inconsistent growth, this episode will challenge you to think bigger and operate differently.Follow & Connect:Host: Terra Harvell | @theterraharvellshow | @theterraharvell | @stratasalonsystemsGuest: Kati Whitledge | @katiwhitledge | @beyondthetechnique | @join_maya