The Terra Harvell Show

In this episode of The Terra Harvell Show™, Terra breaks down one of the most expensive habits salon owners have: letting emotion make business decisions.This episode unpacks:Why emotional leadership quietly costs salon owners moneyHow the need to be liked can weaken accountabilityWhy compensation, promotions, and firing decisions should be driven by standards, not guiltHow clear expectations and consistent leadership create stronger teamsThe shift from thinking like a stylist to leading like a CEOIf you’ve been avoiding a hard conversation, keeping someone because of history, or making decisions based on how they’ll make your team feel, this episode will challenge you to lead differently.Follow & Connect:Host: Terra Harvell | @theterraharvellshow | @theterraharvell | @stratasalonssystems

In this episode of The Terra Harvell Show™, Terra breaks down the fear that keeps salon owners from making the changes their business actually needs: “My team will leave.”Terra explains why resistance is often less about the team and more about whether the owner has the data, clarity, and vision to confidently lead the change.This episode unpacks:Why fear of losing your team keeps salon owners stuckThe numbers you need before making a major business changeHow to turn data into a vision your stylists can believe inWhy some turnover can actually create clarityHow to lead change without asking your team for permissionIf you know something in your salon needs to change but you’ve been too afraid to touch it, this episode is for you.Follow & Connect:Host: Terra Harvell | @theterraharvellshow | @theterraharvell

In this episode of The Terra Harvell Show™, Terra breaks down what separates stylists earning $300K to $400K behind the chair from everyone still convinced those numbers aren’t possible.Terra shares why she built Hair & Wealth Con, happening October 26th and 27th, and what stylists and salon owners will learn from people actively building extraordinary income, scalable businesses, and real wealth in the beauty industry.This episode unpacks:How top stylists are earning more without working moreWhy salon owners need a blueprint beyond hustleWhy bringing your team into bigger rooms can change what they believe is possibleThe major salon wealth platform Terra and Natalie Dawson are unveiling for the first timeIf you’re ready to stop trading more hours for growth and start thinking bigger about your income, salon, and long-term wealth, this episode is for you.Hair & Wealth Con | October 26–27Register through the link here: https://hairandwealthcon.harperellishair.com/salonowner?utm_source=instagram&utm_medium=social&utm_campaign=hair-and-wealth-con-tth-ig-stories Follow & Connect:Host: Terra Harvell | @theterraharvellshow | @theterraharvell

In this episode of The Terra Harvell Show™, Terra gets personal about one of the biggest lies ambitious women are taught: that being a great mother and building something massive can’t exist in the same life.Motherhood didn’t make Terra less ambitious. And building businesses, creating wealth, and pursuing big goals doesn’t make her less devoted to her family. The real shift came when she stopped believing she had to do everything herself and started building the support, systems, and team that made room for both.Terra shares her perspective on mom guilt, asking for help, work-life balance, building wealth as a mother, and why she refuses to teach her children that loving your family requires giving up who you are.This episode unpacks:Why motherhood and ambition don’t have to competeThe mom guilt that comes with caring deeply about your family and your workWhy trying to “do it all” can actually keep women stuckWhy Terra doesn’t believe in perfect work-life balanceWhat our children learn when they watch their mothers pursue big dreamsIf you’ve ever wondered whether wanting more for yourself makes you a bad mom, this episode will challenge that belief. You can love your family fiercely and still build the business, wealth, impact, and life you know you’re capable of creating.Follow & Connect:Host: Terra Harvell | @theterraharvellshow | @theterraharvell | @stratasalonsystems

In this episode of The Terra Harvell Show™, Terra breaks down the partnership lesson that completely changed the way she thinks about ownership, control, and scaling a salon business.For years, Terra believed owning 100% meant winning. After experiencing a failed partnership, doing everything herself felt like the safer, smarter option. But eventually, protecting everything she built became the very thing limiting how big it could become.Terra shares what changed when she stopped asking what she could lose by bringing in the right partner and started asking what she could lose out on by continuing to build alone.This episode unpacks:Why owning 100% of your salon isn't always the winHow a failed partnership can shape the way you approach growthWhy control can quietly become the ceiling of your businessThe real math behind what a single-unit salon may actually be worthWhy building a scalable, exitable business requires thinking beyond one owner and one locationIf you're serious about building something bigger than a business that depends entirely on you, this episode will challenge the way you think about ownership, partnership, and what you're really protecting.Follow & Connect:Host: Terra Harvell | @theterraharvellshow | @theterraharvell | @stratasalonsystems

In this episode of The Terra Harvell Show™, Terra breaks down one of the biggest money mistakes salon owners make and why working harder isn't the answer.Most salon owners are tracking profit margins, staying busy, and filling their books, yet they're still hitting the same revenue ceiling year after year. The problem isn't your team. It isn't your marketing. It's the math behind the services you're selling.Terra explains why revenue per hour and annual client value matter more than almost any other metric in your business, and how one shift can dramatically increase both stylist income and salon profitability.This episode unpacks:The metric every salon owner should be trackingThe real economics of color versus extensionsHow extensions can dramatically increase revenue without adding more hours behind the chairThe mindset that's keeping so many salons stuckIf you're serious about building a more profitable salon without working longer hours, this episode will change the way you think about your business.Follow & Connect:Host: Terra Harvell | @theterraharvellshow | @theterraharvell @stratasalonssystems

In this episode of The Terra Harvell Show™, Terra is saying the quiet part out loud.The salon coaching industry has exploded, but here's the question no one seems to be asking: Has your coach actually owned a salon?If you're investing thousands of dollars into coaching, consulting, or programs, it's time to stop buying confidence and start asking for receipts.Terra breaks down the red flags every salon owner should be looking for and how to protect your business from advice that sounds good but has never been tested in the real world.This episode unpacks:The questions every salon owner should ask before hiring a coachWhy experience from 10+ years ago isn't enough in today's industryThe difference between great marketing and real business resultsHow to stop buying emotion and start buying proven strategyThis episode might ruffle a few feathers, but if you're trusting someone to shape your business, they should be able to prove they've built one worth copying.Follow & Connect:Host: Terra Harvell | @theterraharvellshow | @theterraharvell @stratasalonssystems

In this episode of The Terra Harvell Show™, Terra challenges one of the biggest beliefs in the beauty industry: that booth rent is the best path to freedom.If your salon feels maxed out or you're wondering how to build a business that actually scales, this episode is for you.Terra breaks down why traditional salon models create ceilings for both owners and stylists, what really happens when you transition your business, and how to build a salon that's driven by leadership, systems, and long-term growth.This episode unpacks:Why booth rent and traditional commission models limit growthThe hidden costs most salon owners never calculateHow to navigate team resistance during a business model transitionWhat it takes to build a salon that becomes a true business assetIf you're ready to stop managing chairs and start building a scalable business, this episode will change the way you think about salon ownership.Follow & Connect:Host: Terra Harvell | @theterraharvellshow | @theterraharvell @stratasalonssystems

Are high-performance workplaces actually toxic or just misunderstood?In this episode, I’m breaking down a conversation that every salon owner, leader, and high performer needs to hear. Because if you are building a business with real standards and a clear vision, not everyone will stay.And some of them will have something to say on their way out. This is an honest conversation about leadership, culture, and what actually happens inside high-performance environments. The truth is, intensity is often mislabeled as toxicity, and growth is often mistaken for pressure.But those are not the same thing.In this episode, I cover:The difference between a toxic workplace and a high-performance cultureWhy the best companies are intentionally intenseWhat’s really happening when employees leave and blame the environmentHow to handle team members leaving (and talking) as a leaderWhy high performers thrive in environments others rejectHow to build a salon culture that attracts the top 1% talentIf you’re building a salon, leading a team, or trying to create something that actually produces results, this conversation will challenge the way you think about standards, leadership, and what it takes to win long-term.Follow along for more conversations on salon leadership, building a high-performance team, scaling a salon business, and creating a real culture inside the beauty industry.Follow & Connect:Host: Terra Harvell | @theterraharvellshow | @theterraharvell | @stratasalonsystems

If you walked away from your salon tomorrow… would it survive?This is the question most salon owners avoid, but it’s the one that determines everything about your business. In this episode, I’m breaking down the real reason most salons are not scalable, not sellable, and ultimately not built to last.We’re talking about the hard truth behind booth rent salons, commission salon models, and why both are broken when it comes to building real wealth, profitability, and freedom.After over a decade as a salon owner, I had to face this reality myself. What I built wasn’t something I could walk away from, and it definitely wasn’t something I could sell. So I spent the last five years building a different model.In this video, I’m walking you through:Why booth rent is not a scalable salon business modelThe hidden flaws in commission-based salonsWhat it actually means to build a profitable salonHow to create a salon that runs without youAnd how Strata Salon Systems™ is changing the future of the beauty industryThis is for salon owners and stylists who are ready to stop playing small and start building something that actually works long term.Follow along for more conversations on salon business growth, scaling a salon, salon profitability, leadership, and building wealth in the beauty industry.

In this episode of The Terra Harvell Show™, Terra sits down with Kati Whitledge, founder and CEO of Maya and host of Beyond the Technique, for a powerful conversation on what it really takes to scale a salon in today’s market.Terra and Kati unpack the hard truths about scaling through people, why empty chairs are a leadership problem, and how marketing, data, and automation are changing the future of our industry.This episode covers:· Why 97% of salons fail and what separates the ones who scale· The retention crisis in beauty and how to fix it· How to create predictable client demand instead of hoping for referrals· The mindset shift from stylist to true salon CEO· Why you cannot afford to ignore sales and marketing under $3M in revenue· No-nonsense leadership and holding your team to a higher standardIf you’re a salon owner who is tired of flatlining revenue, stressed payroll, or inconsistent growth, this episode will challenge you to think bigger and operate differently.Follow & Connect:Host: Terra Harvell | @theterraharvellshow | @theterraharvell | @stratasalonsystemsGuest: Kati Whitledge | @katiwhitledge | @beyondthetechnique | @join_maya

In this episode of The Terra Harvell Show™, Terra did a live podcast with Melissa Schleicher, founder of Parlour 3 Beauty, for a raw conversation about what it really takes to build a business that doesn’t run you into the ground.From betting on yourself and taking risks that feel terrifying, to navigating walkouts, building teams, and staying focused when doubt creeps in, this episode is a real look behind the scenes of growth in the beauty industry.Terra and Melissa talk leadership, longevity, and what separates salon owners who stay stuck from the ones who scale with intention.This episode unpacks:· The real risks that changed everything (and what it cost emotionally)· What to do when your team walks out and how to rebuild stronger· Why leadership gets lonely and how to keep growing anyway· Social media confidence, haters, and showing up even when you don’t feel ready· How to reverse-engineer your income goals and build a business plan that actually makes senseIf you're serious about building a business you can one day step away from (without it all falling apart), this episode is your blueprint.Follow & Connect:Host: Terra Harvell | @theterraharvellshow | @theterraharvell | @stratasalonsystemsGuest: Melissa Schleicher | @melissaschleicher | @parlour3beauty

In this episode of The Terra Harvell Show, Terra sits down with Ronit Enos, founder of Salon Cadence, and her Brand Manager Nicole, for a powerful conversation about what it really takes to build a business that doesn’t run you into the ground.From burnout and broken systems to building wealth and planning an exit, this episode is a masterclass in scaling your salon with intention. Ronit and Nicole share the real stories, mindset shifts, and strategic tools that helped them—and now hundreds of salon owners—create seven-figure businesses that operate with ease and freedom.This episode unpacks:· Why most salon owners are working two full-time jobs without realizing it· How to build a team that thinks like investors, not just employees· The leadership skills required to grow beyond the chair· How to reverse-engineer your business around personal, professional, and financial goalsIf you're serious about building a business you can one day step away from (without it all falling apart), this episode is your blueprint.Follow & Connect:Host: Terra Harvell | @theterraharvellshow | @theterraharvell | @stratasalonsystemsGuests: Ronit Enos + Nicole | @saloncadence | saloncadence.com

In this episode of The Terra Harvell Show, Terra sits down with Kristin Stutz, former stylist and salon owner turned Certified Financial Planner, for a candid and eye-opening conversation about what happens when life throws you a curveball, and your business isn’t prepared for it.Today, through Illume Financial Strategies, she helps salon owners and stylists build financial plans that protect their future and create true wealth, even if they can’t work behind the chair.This episode unpacks:· How Kristin’s salon survived a full year without her in it· Why most salon owners are one crisis away from closing their doors· The truth about “freedom” in booth rent and suite models — and why it can cost you everything· How to build an exit strategy that turns your business into a sellable asset· The financial blind spots that keep stylists from building real wealthIf you’ve ever told yourself, “That could never happen to me,” this episode is the wake-up call you need.Follow & Connect:Host: Terra Harvell | @theterraharvellshow | @theterraharvell | @stratasalonsystemsGuest: Kristin Stutz - Facebook: Illume Financial Strategies | LinkedIn: Kristin Stutz, CFP® | www.illumefs.com | Click to schedule a meeting with KristinKristin Stutz is a Financial Adviser with Eagle Strategies LLC, a registered investment adviser and a New York Life company. illume Financial Strategies, LLC is not owned or operated by Eagle Strategies LLC

In this episode of The Terra Harvell Show, Terra sits down with salon owner Sydney Vakilzadeh for a brutally honest conversation about the day that completely changed her business, and why hearing “Your business plan is sh*t” was the best thing that ever happened to her.Sydney went from running a booth-rent mindset to building a thriving Strata™-structured salon, The Social Owasso, where stylists scale faster, earn more, and actually have a future inside the business. In just 10 months, she tripled her monthly revenue and created a culture that stylists are lining up to join.This episode unpacks:Why she ditched booth rent(and will never go back)How to create a team culture where everyone winsThe numbers-first mindset that took her from emotional decision-making to scalable growthIf you’re a salon owner who’s tired of feeling stuck or scared to make changes, this conversation will make you rethink everything.Follow & Connect: Host: Terra Harvell | @theterraharvellshow | @theterraharvell | @stratasalonsystems Guest: Sydney Vakilzadeh | @sydthestylist_ | @thesocialowasso

In this episode of The Terra Harvell Show, Terra sits down with salon owner Ashley Thomas for a raw conversation about what it really takes to scale a multimillion-dollar salon, and why most owners are getting it dead wrong.Ashley built a $2.2M commission-based salon in a town of just 3,000 people,  without booth rent, without burnout, and without losing her team. This episode unpacks:Why most salon owners confuse “freedom” with lack of structureThe real reason stylists leave (and it’s not about money)How to scale without being stuck behind the chairThe difference between culture and chaos, and how to fix it when it all feels offIf you're tired of fighting fires, feeling stretched thin, or scared to make the hard calls, this episode is for you.Follow & Connect:Host: Terra Harvell | @theterraharvellshow | @theterraharvell | @stratasalonsystemsGuest: Ashley Thomas | @hbic.sixten

In this episode of The Terra Harvell Show, Terra is joined again by Dawson Floyd, Harper Ellis’ in-house legal and business strategist, for a brutally honest breakdown of the white label craze taking over the salon industry.If you’ve been sold the dream of “starting your own hair line” with a cute logo and someone else’s product, this one’s for you.Terra opens up about her own experience nearly launching white label at Harper Ellis (and why she pulled the plug), and together they dissect the real business math behind margins, control, scalability, and why white label is not a path to wealth.This episode exposes:Why white labeling doesn’t lead to profit or powerThe hard truth about exit strategy (or lack thereof)What most salon owners don’t understand about sourcing, contracts, and controlHow trying to skip the hard parts of business leaves you broke and burned outSalon owners: if you’re serious about building a business you can grow and eventually exit — you need this episode.Follow & Connect: @theterraharvellshow | @theterraharvell | @stratasalonsystemsGuest: Dawson Floyd, Harper Ellis In-House Legal Strategist & Business Advisor

In this episode of The Terra Harvell Show, Terra sits down with salon owner Jenny McCurry for a raw and powerful conversation about growth, grit, and grace.Jenny has been inside Harper Ellis education for years, but what makes her story powerful isn’t just her loyalty; it’s her growth. From questioning her leadership to rebuilding a team rooted in trust, systems, and standards, Jenny’s story is one so many salon owners will see themselves in.This episode is raw, empowering, and a must-listen if you know you're meant for more but feel stuck.Follow & Connect: @theterraharvellshow | @theterraharvell | @stratasalonssystems Guest: @jennymccurrystylist | Salon: @onyx.thesalon

In this episode of The Terra Harvell Show, Terra dives into one of the most controversial topics shaking up the beauty industry: white labeling hair extensions. After nearly launching her own private label program, Terra pulls back the curtain on why she backed out... and why this model might be costing stylists and salon owners more than they realize.Key Takeaways: • Why white labeling is rarely profitable for salon owners • The moral dilemma of competing with your own clients • What it really takes to build a sellable, scalable brand in the beauty industryFollow & Connect:@theterraharvellshow | @theterraharvell | @harperellishairco | @stratasalonssystems

In this episode of The Terra Harvell Show, Terra is back with Harper Ellis’ in-house attorney, Dawson Floyd, to blow the lid off why so many salon owners are struggling to grow—and losing their best people in the process.They dive deep into the real reasons salon models are broken, why most leaders lack the confidence to make bold changes, and how Terra’s team is building something entirely new, from day-one training to multi-stream income for stylists.You’ll hear what it takes to build a business your people don’t want to leave, why salon ownership has felt so “icky” for so long, and how scaling isn’t just about numbers—it’s about people.If you’ve ever felt stuck, burned out, or scared to lead differently—this is your wake-up call.Follow & Connect: @theterraharvellshow | @theterraharvell | @harperellishaircoGuest: Dawson Floyd, Harper Ellis In-House Legal Strategist & Business Advisor

In this episode of The Terra Harvell Show, Terra is joined by Harper Ellis' in-house attorney (aka our legal beagle) Dawson Floyd, for a no-BS breakdown of what’s actually holding salon owners and stylists back from building real wealth.Together, they dive deep into the toxic booth rent vs. commission war, the emotional chaos driving the beauty industry, and why most salon models are structurally designed to fail. This episode will make some people uncomfortable, and that’s exactly the point. If you’re still clinging to outdated beliefs or scared to shift your model, consider this your official permission slip (and push) to change everything.Follow & Connect:@theterraharvellshow | @theterraharvell | @harperellishaircoGuest:Dawson Floyd 

In this episode of The Terra Harvell Show, Terra pulls back the curtain on what it takes to build high-performing stylists from the ground up—and why most salon owners are doing it all wrong.She’s joined by two incredible Harper Ellis stylists who’ve gone through the assistant program and come out on the other side with six-figure stats, unshakable confidence, and leadership skills beyond their years. Together, they unpack the hard conversations, the burnout moments, and the system that created results most stylists never even dream about.If you’re a salon owner still “feeling it out” instead of leading with a plan—this one’s your wake-up call.Follow & Connect:@theterraharvellshow | @theterraharvell | @harperellishairco |Guests: Kyrsten Chandler | IG: @thekyrstenchandlerLani Israel | IG: @thelani.israel

In this episode of The Terra Harvell Show, Terra sits down with Emily Ford, founder of Fortify My Brand, to uncover the secrets of building a standout personal brand that attracts high-paying clients and skyrockets your influence.Emily shares her journey from humble beginnings to branding powerhouse, breaking down how to show up confidently online, build trust, and turn followers into loyal customers—without feeling salesy.Key Takeaways: • The biggest mistakes entrepreneurs make on social media • Why personal branding is the key to long-term success • How to create content that connects, builds trust, and convertsFollow & Connect:@theterraharvellshow | @theterraharvell | @harperellishairco | @theterraharvell (TikTok) | @harperellishairco (TikTok)Guest: Emily Ford | IG: @itsemily | @fortifymybrand

Your vision needs more than just motivation, it needs a plan. Too many salon owners stay stuck because they don’t know how to bridge the gap between where they are and where they want to be. A strong vision is the foundation of success, but without strategy and execution, it’s just a good idea.  If you’re stuck, overwhelmed, or unsure how to bring your goals to life, this episode is for you. Stream the full episode now on Spotify and YouTube. Follow us on all platforms! The Terra Harvell Show IG: @theterraharvellshow The Terra Harvell Show Facebook: The Terra Harvell Show Terra Harvell IG: @theterraharvell Terra Harvell Tiktok: @theterraharvell Harper Ellis IG: @harperellishairco Harper Ellis TikTok: @harperellishairco

This week on The Terra Harvell Show, Terra Harvell, the CEO and founder of Harper Ellis Hair Co., is sharing her journey from humble beginnings to leading one of the fastest growing brands in the hair industry. Terra’s story is more than just inspiring—it’s a masterclass in innovation, resilience, and staying true to your purpose while scaling a business. Whether you’re a salon owner or a hairstylist, this episode is packed with information to help you level up.Key Takeaways:The behind-the-scenes story of how Terra built Harper Ellis Hair Co. from the ground upHow to stay focused and motivated, even when the odds are against youThe mindset shifts every entrepreneur needs to succeedCreative strategies for standing out in a crowded marketTerra gets real about the highs, the lows, and everything in between—delivering the kind of advice and perspective that could change how you approach your goals. Ready to get inspired and empowered? This episode is for YOU.Hit play now, and let us know your biggest “aha moment” in the comments! Don’t forget to like, subscribe, and share this episode with a friend who needs to hear it.Stream the full episode now on Apple Podcasts, Spotify, YouTube, or Stitcher. Follow us on all platforms!The Terra Harvell Show IG: @theterraharvellshowThe Terra Harvell Show Facebook: The Terra Harvell ShowTerra Harvell IG: @theterraharvellTerra Harvell Tiktok: @theterraharvellHarper Ellis IG: @harperellishaircoHarper Ellis TikTok: @harperellishairco

In this heartfelt episode of The Terra Harvell Show, Terra sits down with Jamie Harrington, a hairstylist and loyal Harper Ellis customer, who turned a personal journey of resilience into a mission of hope. Jamie opens up about her unexpected cancer diagnosis, navigating the loss of her hair, and the emotional challenges that came with it. She shares how her experiences not only changed her outlook on life but also inspired her to give back to others facing similar struggles through the Harper Ellis Hope Project.Together, they discuss her journey from stylist to advocate, the power of hair in restoring confidence, and the deeper meaning behind her work with hair toppers and wigs. Jamie’s story is a powerful reminder of strength, empathy, and the beauty of community support, especially for those overcoming life’s toughest battles.Key Takeaways:Jamie’s inspiring cancer journey and how it reshaped her career and life purposeThe emotional impact of hair loss and the importance of empathy in the salon industryHow the Harper Ellis Hope Project is changing lives by offering transformative hair solutionsJamie’s advice for stylists looking to make a meaningful difference for clients in needTips on how to sensitively and effectively introduce transformative hair services to clientsTune in to be inspired by Jamie’s resilience, the importance of hair in confidence-building, and the heart behind The Harper Ellis Hope Project!Follow us on all platforms!The Terra Harvell Show IG: @theterraharvellshowThe Terra Harvell Show Facebook: The Terra Harvell ShowTerra Harvell IG: @theterraharvellTerra Harvell Tiktok: @theterraharvellHarper Ellis IG: @harperellishaircoHarper Ellis TikTok: @harperellishaircoGuest Speaker: Jamie HarringtonJamie Harrington IG: @ja.y.mie_st.y.listJamie Harrington Facebook: Calÿsto Salon

In this episode of The Terra Harvell Show, Terra sits down with Alli Webb, founder of Drybar, to uncover the real journey behind building her iconic brand. Alli shares the truth behind the “overnight success” myth, revealing the relentless work, early challenges, and marketing tactics that made Drybar a beauty staple. With a unique approach to salon culture—where clients trust every stylist to deliver a great experience—Alli explains how Drybar’s model redefined salon expectations.They discuss the importance of building a network, learning from industry leaders, and maintaining a “beginner’s mindset” to stay open to growth. Alli’s insights on resilience, smart marketing, and surrounding yourself with the right people offer valuable lessons for anyone aiming to scale in a competitive industry.Key takeaways:Why delivering consistency across all salon chairs sets your brand apart.How community-driven marketing efforts helped Drybar grow.The power of a “beginner’s mindset” and connecting with industry mentors.Why resilience and adaptability are essential for long-term success.Whether you’re a salon owner, hairstylist, or entrepreneur, this episode offers a roadmap for building a thriving brand.Stream the full episode now on Apple Podcasts, Spotify, YouTube, or Stitcher. Follow us on all platforms!The Terra Harvell Show IG: @theterraharvellshowThe Terra Harvell Show Facebook: The Terra Harvell ShowTerra Harvell IG: @theterraharvellTerra Harvell Tiktok: @theterraharvellHarper Ellis IG: @harperellishaircoHarper Ellis TikTok: @harperellishaircoGuest Speaker: Alli WebbAlli Webb IG: @alliwebbAlli Webb Facebook: Alli WebbAlli Webb Spotify: The Messy Truth Podcast w/Alli Webb

In this powerful episode of The Terra Harvell Show, Terra Harvell sits down with Kelly Cardenas, the first boss she ever had in the industry! Besides a seasoned past of running multiple salon locations, Kelly is a National Best-Selling Author and Podcast Host of "The Vibe." In this episode, they sat down for a dynamic conversation on leadership, mentorship, and the art of storytelling in the beauty industry. Kelly shares how some of the most impactful lessons aren’t taught—they’re caught through experience and stories that resonate deeply with people.Together, they discuss the importance of building trust and vision as a salon owner, why fast-paced decision-making matters, and how storytelling can shape how your team learns and grows. Kelly also reflects on his journey in the salon world, sharing personal experiences that helped shape his career and the lasting lessons he’s passed down to future leaders, like Terra.Key takeaways:Why storytelling is crucial for building a strong, lasting team cultureThe importance of focusing on mentorship to help stylists growLessons learned from salon ownership, scaling, and staying profitableHow to balance technique, speed, and vision for salon successStream the full episode now on Apple Podcasts, Spotify, YouTube, or Stitcher. Follow us on all platforms!Terra Harvell IG: @theterraharvellTerra Harvell Tiktok: @theterraharvellHarper Ellis IG: @harperellishaircoHarper Ellis TikTok: @harperellishaircoGuest speaker: Kelly CardenasKelly Cardenas IG: @therealkellycardenasKelly Cardenas YouTube: @thevibewithkellycardenasKelly Cardenas Spotify: The Vibe Podcast with Kelly Cardenas

In this episode of The Terra Harvell Show, you're sitting in on a hair appointment- Terra style. Listen along as Terra interviews business strategist and entrepreneur, Natalie Dawson, President and Founder of Cardone Ventures while giving her an extension move up! They dive deep into the strategies that can take your salon from a single location to a multi-million-dollar empire.Natalie and Terra also tackle the biggest challenges salon owners face, from leadership struggles to profitability issues. They explore how to keep your best people, train them for future leadership roles, and create long-term incentives that benefit everyone involved. This episode is packed with valuable advice on how to cast a vision big enough to inspire your team and how to develop the systems and processes to support that growth.Key takeaways: • Why starting with a model location is crucial for long-term success. • How to create a commission structure that motivates and retains top talent. • The importance of building a culture where your stylists see growth opportunities with you. • How to craft a vision so big that your team prefers to grow with you. • The importance of implementing systems and processes to ensure your salon runs smoothly and can scale. • Why you should invest in your own leadership development and how that translates into business growth. • How to avoid the trap of running an unprofitable salon and instead, hit profitability from day one.Whether you're a salon owner looking to scale or a stylist who wants to step into a leadership role, this episode offers the tools and mindset shifts you need to create long-term success in the beauty industry.Tune in now and discover how to lead with vision, build a high-performance team, and grow a scalable, profitable business!Follow us on all platforms!Terra Harvell IG: @theterraharvellTerra Harvall Tiktok: @theterraharvellHarper Ellis IG: @harperellishaircoHarper Ellis TikTok: @harperellishaircoGuest speaker: Natalie DawsonNatalie Dawson IG: @nataliedawsonNatalie Dawson TikTok: @thenataliedawson

🎉 Welcome to the Season 2 Finale of The CEO Diaries! 🎉Creighton and Terra are wrapping up this season and answering all your questions about The Legacy Program. Make sure you subscribe so you never miss an episode, and leave us a review so we can continue to bring you content you enjoy! Thanks for tuning in and we will see you in season 3!!Follow us on Instagram!@ceodiariespodcast@theterraharvell@thehandtiedcraftsman

On this week’s episode Terra is diving into Harper Ellis’s brand new Legacy Program! This education is launching in 2024, and it’s going to rock your world. Can you really make PASSIVE income with Harper Ellis Hair Co? Do you want to be come a Harper Ellis Educator? She’s covering this and more in this episode!Make sure you subscribe so you never miss an episode, and leave us a review so we can continue to bring you content you enjoy! Thanks for tuning in!Follow us on Instagram!@ceodiariespodcast@theterraharvell@thehandtiedcraftsman

On today’s episode, we’re going back in time. We’re walking through the journey of how I went from having zero dollars to my name to becoming a multi-million dollar CEO. That’s right- we’re going allllll the way back to my childhood! Buckle up, it’s a bumpy ride. Make sure you subscribe so you never miss an episode, and leave us a review so we can continue to bring you content you enjoy! Thanks for tuning in!Follow us on Instagram!@ceodiariespodcast@theterraharvell@thehandtiedcraftsman

Everyone wants a 100 million dollar business, until it’s time to get the work done. On today’s episode I’m sharing some of the hardest and most uncomfortable aspects of scaling your personal life to the next level, and what I’ve done to change my mindset when things get uncomfortable. Creighton didn’t hold back this week, you won’t want to miss it!Make sure you subscribe so you never miss an episode, and leave us a review so we can continue to bring you content you enjoy! Thanks for tuning in!Follow us on Instagram!@ceodiariespodcast@theterraharvell@thehandtiedcraftsman

Anyone else in the mood to get personal? Today, Creigton and I are discussing life outside the walls of Harper Ellis Hair Co.! Spoiler Alert: I'm a real estate girlie now. Make sure you subscribe so you never miss an episode, and leave us a review so we can continue to bring you content you enjoy! Thanks for tuning in!Follow us on Instagram!@ceodiariespodcast@theterraharvell@thehandtiedcraftsman

What happens in Vegas, right? Today, Creighton and I are discussing some fun (mildly traumatic) memories from my time as an assistant in Las Vegas, my journey to becoming a stylist, and what I would tell 21 year old Terra if she was sitting in front of me today.This is an episode that can't be missed! Are you ready to get real? Subscribe so you NEVER miss an episode!Follow us on Instagram! @ceodiariespodcast@theterraharvell@thehandtiedcraftsman

We’re back and better than ever! It’s time for season 2 of The CEO Diaries, and we’re mixing things up! This season we’ve got a very special guest host, Creighton Ellis! Creighton is a master hairstylist who has traveled the country alongside Terra, educating stylists on how to build their extension careers! Creighton started his journey 4 years ago as Terra’s assistant in the salon, and they’ve have had the unique opportunity to grow together as she’s built the Harper Ellis Hair Co. empire.We all know Terra is a CEO. A business owner. A master extension artist. A celebrity hair stylist. A salon owner. Wife. Mother. And a damn good friend. But what else is there to know about her?This season is going to be a little different. Creighton will be asking the hard questions. The questions hair stylists, business owners, and people in the extension industry want to know. No fluff. We’re going uncensored, we’re getting raw, and we’re sharing some truths. Are you ready to get real? Subscribe so you NEVER miss an episode!Follow us on Instagram! @ceodiariespodcast@theterraharvell@thehandtiedcraftsman

Can you believe it's already the season finale of The CEO Diaries?! Season 1 has flown by and I hope you've loved it as much as I have. On today's episode, I'm sitting down with my Harper Ellis Hair Co. team and we're answering some of the questions YOU all asked! It was so much fun hanging out with these ladies today, and I think you'll really enjoy the peek behind the curtain of what it's like day to day at HE HQ! Plus, you might get some extra insight of what's next over here in Harper Ellis Land! Don't miss this one if you want the scoop!I am so excited for what we have planned for Season 2 of The CEO Diaries! Make sure you're following me along over on IG at @theterraharvell and @ceodiariespodcast 🖤Don't forget to subscribe so you don't miss an episode, and leave us a review so we can continue to bring you content you enjoy! Thanks for tuning in!

In today’s bite sized episode, we’re discussing a question I get ALL the time. “Is it really lonely at the top?”Today I’m sharing how my mindset has changed on this topic over time. Don't forget to subscribe so you don't miss an episode, and leave us a review so we can continue to bring you content you enjoy! Thanks for tuning in!

One of the most healing things I've done for myself is start therapy. Today's episode I'm sharing how I knew it was time that I reached out for help, and I'm sharing some of the most important nuggets of information I've learned so far.My journey is my story to tell, and I'm excited to share it with you all. Thank you for joining me!Don't forget to subscribe so you don't miss an episode, and leave us a review so we can continue to bring you content you enjoy! Thanks for tuning in!

We’re back again this week with a repeat guest, Aubrey Stewart! Aubrey is the Lead Strategist and Content Creation Director at Harper Ellis Hair Co., and let me tell you: this woman is OBSESSED with branding and the strategy behind establishing a brand. This week we’re talking about what it actually takes to establish + build a brand, why stylists have all the tools they need to thrive on social media, and how to start establishing your brand in the most strategic way, no matter where you are on your journey!Don't forget to subscribe so you don't miss an episode, and leave us a review so we can continue to bring you content you enjoy! Thanks for tuning in!

What happens when one of your best employees has one foot out the door? On this week’s episode of The CEO Diaries I’m sitting down with one of my Day 1’s! We’re chatting with Kasey Geheb, my longest running employee and long time best friend! Kasey is the Operations Director at Harper Ellis Hair Co., and has truly seen Harper Ellis at every stage of this wild journey.Today we’re talking about how one rotten apple can ruin the whole bunch, AKA how one bad manager can have all your best employee’s looking for an escape plan! Tune in for the tea on how we took a toxic situation and turned it into a workplace dream!Don't forget to subscribe so you don't miss an episode, and leave us a review so we can continue to bring you content you enjoy! Thanks for tuning in!

On this week’s episode we’re sitting down with master stylist and Harper Ellis educator, Kyrsten Chandler, to talk about her incredible and inspiring journey to get where she is today. As someone who struggled to graduate high school, she’s now on track to make six figures (!!!) as her first year full time behind the chair. In this episode Kyrsten is going to talk about what she’s done to get to this level of success at age 21, her toughest hurdles, and why she loves what she does.There’s tears shed in this incredible episode, and we think you’ll understand why.Don't forget to subscribe so you don't miss an episode, and leave us a review so we can continue to bring you content you enjoy! Thanks for tuning in!

One of the most frequently asked questions I get as a business owner is, “How did you build such an amazing team?” If you talk to me for more than 5 minutes you’ll know that my team is something I take VERY seriously. I am so obsessed with all the people I get to work with every day, and I don’t take for granted that I have the best of the best by my side. But it hasn’t always been this way. Today I’m talking about the hard parts of hiring, firing, and when people quit. “People” is the hardest part of leadership, and I think that’s something we can all agree on!Don't forget to subscribe so you don't miss an episode, and leave us a review so we can continue to bring you content you enjoy! Thanks for tuning in!

On today’s episode of The CEO Diaries, we’re discussing how to propel yourself forward in the next level of business, how to identify the “weakest links” in your life, and how those things can help you level up!Don't forget to subscribe so you don't miss an episode, and leave us a review so we can continue to bring you content you enjoy! Thanks for tuning in!

On this week’s episode we’re sitting down with Creighton Ellis! Creighton is the lead educator at Harper Ellis Hair Co., one of the innovators of the Harper Ellis Concealed Bead Method™, and a multiple six figure earner…all at the age of 26. Creighton’s success hasn’t come easy. He is the special blend of an unmatched work ethic and natural skill we’re all jealous of! On this week’s episode he’s sharing the journey to where he is now, how he went from Terra’s assistant to the master stylist, and what it takes to get through the darkest of times. You won’t want to miss this one! Don't forget to subscribe so you don't miss an episode, and leave us a review so we can continue to bring you content you enjoy! Thanks for tuning in!

On this week’s episode, we’re sitting down with my husband and the latest employee at Harper Ellis HQ, Josh Harvell!We’re getting real on this week’s episode as we discuss grieving, parenthood, and the sacrifices it takes to get to where we want to be. I’m so excited for you to hear from Josh, everyone who meets him loves him. Don't forget to subscribe so you don't miss an episode, and leave us a review so we can continue to bring you content you enjoy! Thanks for tuning in!

On this week's episode we're sitting down with the Harper Ellis Hair Co. CMO (...and CFO, AND maintenance man 😉) Casey Hicks! We're chatting about his journey from being a high school football coach to becoming the CMO of a multi-million dollar extension company, what it takes to make money in a competitive industry, and SO much more!This episode is guaranteed to make you laugh, and hopefully inspire you along your own journey as you follow your dreams! Don't forget to subscribe so you don't miss an episode, and leave us a review so we can continue to bring you content you enjoy! Thanks for tuning in!

On this week's episode Terra is sitting down with Harper Ellis Marketing Strategist, Aubrey Stewart, and recounting the horrifying marketing mistakes and red flags they've experienced over the years.Nothing is off limits in this episode, and you'll be picking your jaw off the floor as Terra and Aubrey recount some of their most shocking and frustrating experiences with marketing agencies. (They want you to learn from their mistakes!)From bots to industry sabotage, this episode has it all!

"What if my business partner wakes up one day and decides they hate me?" Oh the fun questions we business owners find ourselves asking! Are you in business with someone, or thinking about going into business with someone? On today's episode we're discussing the risks (and the value!) of a business partnership and how you can protect yourself and your team. Let's chat about attorneys, who gets the final say, and what to do after you've been burned by a toxic partnership.Powered by Harper Ellis Hair Co.

Terra here! I'm back with a brand new podcast that I am SO excited about!In case we've never met, I'm Terra! The CEO of multi-million dollar businesses, including Harper Ellis Hair Co. On this podcast, I'm sharing it all, (well- as much as my lawyer will let me 😅) from how I've scaled my success to 7 figures, what I've learned from less than perfect business partnerships, and to how to spot marketing red flags from a mile away! I'm here for authentic life chats about business, marriage, motherhood, trauma, and everything in between! Pour yourself a glass of champagne, get comfy, and enjoy the show!Powered by Harper Ellis Hair Co.