The $10M Trap: Why Scaling Requires Becoming a Different Founder | #1293

Many founders believe scaling is about doing more of what worked early. In this episode, Brandon explains why that mindset caps growth at $10M, and what has to change next.You’ll learn how heroics turn into bottlenecks, why systems outperform hustle, how hiring people who challenge you strengthens the company, and why formal decision rights unlock momentum. Brandon also breaks down the emotional side of scaling (identity loss, control, and letting go ) and why shrinking your role is the fastest way to grow the business.If you’re approaching or stuck near $10M, this episode shows exactly what has to change to break through.