The 12-Week Year on the Price Writers Podcast Episode 42

We’re kicking off 2026 by rethinking how we set and achieve goals.In this episode of the Price Writers Podcast, Jeremy and Catrin explore The 12 Week Year by Brian Moran and Michael Lennington, and why shorter, more focused planning cycles can be far more effective than traditional annual goals.They discuss how compressing goal setting into 12-week periods creates urgency, clarity, and momentum, particularly in pricing teams where annual targets often arrive late and priorities shift throughout the year. Drawing on real-world experience, they explore execution versus outcome metrics, the role of review periods, and how focusing on the actions you control can lead to better results over time.This is a thoughtful and realistic look at goal setting for pricing professionals who want progress without unnecessary pressure.