The 2–4–6–8 Formula. How to Make Faster Sales in Tough Markets

Send us Fan MailYes, rates have gone up. But here's the important part most agents are missing...This is not bad news. This is your moment. Historically, some of the best years in real estate happen in tough markets. Because in a harder market, there's more stock, more motivated vendors, and less competition. When I had my own office, the biggest growth period was from 1990 to 1994.This was widely considered one of the toughest markets Australia has seen. Rates were pushing 17–18%.Yet, in our Marrickville office, my business partner George and I developed a simple framework: The 2-4-6-8 Strategy...