The $2 Hot Dog on a $300 Plate: Customer Service as Marketing

A group of tourists sit in one of the most celebrated restaurants on earth, surrounded by the kind of food most people only read about — and the one thing they can't stop talking about is a street hot dog. This week, Toby tells the story of how a $2 hot dog helped make Eleven Madison Park the best restaurant in the world, and explores the principle behind it: that the most powerful thing you can do for a customer isn't dazzle them with your product — it's listen to what they actually care about. Then he unpacks what this means for estate agents, and how small, thoughtful, bespoke gestures can generate the kind of stories people tell for years.🏆 Nominations and tickets are now available for the first-ever Personal Estate Agency Awards!Join us on 22nd October 2026 in Birmingham as we celebrate the very best personal estate agents, brokerage businesses and brokerage teams from across the UK.Nominate yourself, nominate someone else, or book your tickets here: https://www.personalestateagencyawards.co.uk/ 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book?✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over.📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro💻 Want to launch or scale your own estate agency business?Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course📅 Want to join our next free webinar?Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinarAny questions? Just email: [email protected] or visit us at https://www.estateagentconsultancy.com