The 2 PR Tools you NEED | Ep125

What’s next for PR tools, media pitching, and how brands connect with journalists? In this episode, we sit down with Brett Farmiloe, Founder of Featured.com — the platform connecting experts with top-tier publications — and now the new owner of HARO (Help a Reporter Out), one of the most iconic PR tools ever built. We cover: 💡 Brett’s backstory and how he built Featured.com from the ground up 🧠 Why he decided to acquire HARO and what’s next for the platform 🚀 New tools and updates coming to Featured.com + HARO 📰 The future of PR in an AI-driven world 🔍 Why niche blogs and expert sources will become even more important for visibility (and for LLMs like ChatGPT!) If you’re a founder, publicist, or business owner who wants to understand how media, AI, and expert sourcing are evolving — this conversation will help you see what’s next in PR. 🎧 Listen now and learn how to use these tools strategically for your own visibility. 👉 Don’t forget to subscribe for more interviews and insights on the future of PR, media, and visibility strategy. Support the show NEXT STEPS: Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose