PODCAST · society
Visibility Era
by Bridget Sicsko and Lydia Bagarozza
We’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—two PR Experts obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we break down exactly how to land press for your brand, with step-by-step trainings, real campaign insights, and behind-the-scenes looks at what actually works. From pitching strategies to media relationships to turning one feature into many, these are the conversations and tactics we’re using in real time with CPG brands and startup founders. And occasionally, we bring on media insiders, editors, podcast hosts, and standout founders to show you how they’ve done it too, so you can apply it directly to your brand.
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150
The Pitch Mistake That's Costing You Press Coverage | Ep 151
If your PR pitches are getting ignored, it's not your product — it's your pitch strategy. In this video, Bridget breaks down the #1 mistake CPG founders and product-based brands make when pitching to magazines, podcasts, and TV producers, and the simple 3-part formula that actually gets responses.Whether you're trying to land a feature in Forbes, mindbodygreen, Real Simple, or a top podcast, this video will show you how to reframe your pitch from "look at my brand" to "here's a story your audience needs."In this video you'll learn:Why editors delete most founder pitches immediatelyThe mindset shift that separates brands that get featured from brands that don'tA real before-and-after pitch example you can steal todayThe 3-part pitch formula: Hook, Relevance, CTAHow to position yourself as a resource — not a brand begging for coverage🔗 Ready to stop guessing and start getting featured? Grab your Personalized PR Plan → www.visibilityonpurpose.com We'll hand you the exact outlets and pitch angles for your brand.how to pitch to magazines, CPG brand PR, how to get press coverage, DIY PR for small brands, how to pitch a podcast, product brand media strategy, PR for food and beverage brands, how to get featured in Forbes, mindbodygreen pitch, PR strategy for founders, media pitching tips, how to write a press pitch, small brand PR, earned media strategy, visibility for product brands, pitch formula PR Support the showWant a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkoutDIY PR COURSE!! https://www.visibilityonpurpose.com/pitchpartySIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOPWatch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeaturedConnect with us on and off the pod!Website: www.visibilityonpurpose.comInstagram: https://www.instagram.com/visibilityonpurpose/Youtube: https://www.youtube.com/@visibilityonpurpose
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149
Journalists Will Feature Your Products A Lot If You Do This | Ep 150
So, you landed a feature… or maybe you’re about to! Either way, the real goal isn’t just getting press once, it’s getting featured again and again.In this episode, Lydia breaks down what actually makes that happen. Because while most founders focus on landing their first feature, the brands you see everywhere are the ones who know how to stay top of mind with writers.Plus, simple, actionable ways to build genuine relationships with writers, even if you’re just getting started.In This Episode: The difference between getting featured once vs. consistently Why strong angles matter (but aren’t the only way to land press) What makes writers come back to your brand Easy ways to build real relationships with media How to become a go-to brand they feature instead of chasing coverage Support the showWant a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkoutDIY PR COURSE!! https://www.visibilityonpurpose.com/pitchpartySIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOPWatch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeaturedConnect with us on and off the pod!Website: www.visibilityonpurpose.comInstagram: https://www.instagram.com/visibilityonpurpose/Youtube: https://www.youtube.com/@visibilityonpurpose
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ABOUT THIS SHOW
We’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—two PR Experts obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we break down exactly how to land press for your brand, with step-by-step trainings, real campaign insights, and behind-the-scenes looks at what actually works. From pitching strategies to media relationships to turning one feature into many, these are the conversations and tactics we’re using in real time with CPG brands and startup founders. And occasionally, we bring on media insiders, editors, podcast hosts, and standout founders to show you how they’ve done it too, so you can apply it directly to your brand.
HOSTED BY
Bridget Sicsko and Lydia Bagarozza
CATEGORIES
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