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Visibility Era

by Bridget Sicsko and Lydia Bagarozza

We’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—two PR Experts obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we break down exactly how to land press for your brand, with step-by-step trainings, real campaign insights, and behind-the-scenes looks at what actually works. From pitching strategies to media relationships to turning one feature into many, these are the conversations and tactics we’re using in real time with CPG brands and startup founders. And occasionally, we bring on media insiders, editors, podcast hosts, and standout founders to show you how they’ve done it too, so you can apply it directly to your brand.

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Episodes

  1. Qwoted's New Video Feature: Everything You Need to Know | Ep162

    Qwoted just launched a brand new feature: video pitch submissions. And it's not just about proving you're real (although that matters more than ever right now). Your actual video clip could end up embedded in a journalist's article or story. In this video I'm breaking down exactly how the feature...

  2. How To Create a Success PR Campaign for a Product Launch | Ep 161

    Launching a new product? PR should be part of the strategy long before launch day. In this episode, Lydia breaks down how to prepare your brand for PR, what needs to be in place before sending that first pitch, and how to turn one product launch into multiple media opportunities. If you have a...

  3. Full Featured.com Tutorial, NEW 2026! | Ep 160

    There is now a tool that will literally go find journalist requests, podcast opportunities, and press placements for your brand — and send them straight to your inbox automatically. Work with us → www.visibilityonpurpose.com 🧠 Free Get Featured training:...

  4. 5 reasons to Capitalize on Press During Gift Guide Season 🎁 (for product brands) | Ep159

    Gift guide season is PR’s Super Bowl for product brands, and editors are already working on holiday content. In this episode, Lydia breaks down why August through December is one of the biggest opportunities to build visibility through press. You’ll learn: 🎁 Why gift guide opportunities increase...

  5. Do I Need a PR Agency for my brand? | Ep158

    s working with a PR agency worth it? Unique viewpoint. Work with us → www.visibilityonpurpose.com 🧠 Free Get Featured training: https://www.visibilityonpurpose.com/getfeatured If you've ever been quoted a $5,000 a month PR agency retainer and felt your stomach drop — this video is for you. Today...

  6. How the Fastest-Growing Brands Blew Up with THIS Proven Strategy | Ep 157

    After more than a decade working in public relations, Lydia shares one of the biggest patterns she's noticed among today's fastest-growing brands. In this episode, she breaks down why brands like Graza, Fishwife, and rhode don't rely on a single channel to grow. Instead, they build momentum by...

  7. Your Press Coverage Is Feeding ChatGPT and Claude— Here's How | Ep 156

    Work with us → www.visibilityonpurpose.com 🧠 Free Get Featured training: https://www.visibilityonpurpose.com/getfeatured Did you know that every press feature your brand earns is now feeding AI platforms like ChatGPT, Claude, and Google AI — and influencing whether they recommend your brand to...

  8. Affiliate Marketing 101: What it is & How it Works (for Product Brands) | Ep 155

    In this video, I'm breaking down affiliate marketing in a beginner-friendly way: what it is, how it works, and whether your product brand actually needs it. I also walk through the differences between working with creators and influencers versus the press, plus share our favorite affiliate...

  9. The PR Tool Glow-Up: HARO, Connectively & Featured.com Explained for Founders | Ep 154

    SOOO much has changed in the PR world in 2026! I'm doing a full update on some of our favorite PR platforms for CPG founders. Work with us → www.Work with us → www.visibilityonpurpose.com 🧠 Free Get Featured training: https://www.visibilityonpurpose.com/getfeatured HARO died. Then it came back....

  10. How To Get Featured in Forbes, Bon Appétit & Top Podcasts | Ep 153

    BEST CONSUMED VIA YOUTUBE: Click HERE In this masterclass, you’ll learn how to create long-term momentum for your CPG brand through strategic press features. We’re breaking down exactly how brands build credibility, attract customers, and turn media visibility into real growth. What you’ll learn:...

  11. We've Helped Get Tons of Brands Featured Forbes (Here's How) | Ep 152

    In this episode, Lydia breaks down how startup founders and CPG brands can actually get featured in Forbes, and the insider tea most people don’t know about how the publication really works. In This Episode: ✨How to identify your brand’s story angle ✨How to search Forbes categories strategically...

  12. The Pitch Mistake That's Costing You Press Coverage | Ep 151

    If your PR pitches are getting ignored, it's not your product — it's your pitch strategy. In this video, Bridget breaks down the #1 mistake CPG founders and product-based brands make when pitching to magazines, podcasts, and TV producers, and the simple 3-part formula that actually gets…

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  13. Journalists Will Feature Your Products A Lot If You Do This | Ep 150

    So, you landed a feature… or maybe you’re about to! Either way, the real goal isn’t just getting press once, it’s getting featured again and again. In this episode, Lydia breaks down what actually makes that happen. Because while most founders focus on landing their first feature, the brands you...

  14. How to Get Your Product Featured in a Magazine — PR Tips for Product Brands | Ep 149

    Work with us → www.visibilityonpurpose.com 🧠 Watch the free Get Featured training: https://www.visibilityonpurpose.com/getfeatured If you've ever sent a pitch to a magazine editor and heard nothing back — this video will show you exactly why, and exactly what to do instead. In this step-by-step...

  15. Gifting Products to Creators, Influencer Marketing? Here's What's Worth It from a Publicist | Ep 148

    If you’re a startup or CPG brand, you’ve probably felt the pressure to start gifting to influencers and paying for content the second you launch. In this episode, Lydia, co-founder of Visibility on Purpose, shares her honest take after 10+ years in PR—why influencer seeding can quickly become a...

  16. How to Find Your Story and Pitch It to the Media (a masterclass!) | Ep 147

    Work with us → www.visibilityonpurpose.com 🧠 WATCH THE FREE GET FEATURED TRAINING: https://www.visibilityonpurpose.com/getfeatured Every brand has a story. But most are pitching the wrong one — or not pitching it at all. In today's masterclass, we're breaking down brand differentiation: what it...

  17. The Real Process Behind Every Press Feature You See | Ep 146

    Ever wondered what it truly looks like to be in the midst of a PR campaign? This video pulls back the curtain, offering practical insights into coordinating interviews and managing sample requests to secure media features. If you've been curious about the real-world application of a public...

  18. How to Find Journalists Looking for YOU on Qwoted (Step-by-Step Tutorial) | Ep145

    Today is all about Qwoted baby!! How to Sign Up: https://www.qwoted.com/?via=VOP Use code VOP for $50 off! Most people think PR is about chasing journalists. But what if journalists are literally posting requests asking for sources—and you can respond directly? In today's video, we're doing a…

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  19. How To Build A Personal Brand That SELLS | Ep 144

    In this episode, Lydia, co-founder of Visibility on Purpose, breaks down why some brands grow quickly while others stay stuck… and it has very little to do with how “good” the product is. Instead, it comes down to authority. Lydia shares why building a personal brand is one of the most important...

  20. How to Build Your First PR Campaign (Step-by-Step for Founders) | Ep 143

    Want press coverage for your brand but not sure where to start? In this video, we break down exactly how founders and small brands can build their first PR campaign...even without hiring an expensive agency. Work with Qwoted - https://www.qwoted.com/?via=VOP Work with us -...

  21. Tips To Reach Out To a Journalist For Press Coverage (Part 2) | Ep 142

    In this episode, Lydia shares how to reach out to a journalist for press coverage — this is a (part 2) where we cover the exact steps to determine which publications are a fit for your brand If you’re a product brand, founder, or CPG company trying to land media coverage, this video walks you...

  22. Tips To Reach Out To a Journalist For Press Coverage | Ep141

    How do you actually reach out to a journalist for press coverage — without sounding awkward, desperate, or spammy? Join Qwoted: https://www.qwoted.com/?via=VOP If you’re a product brand, founder, or CPG company trying to land media coverage, this video walks you through exactly where to start. In...

  23. Go To Market Strategy & Building A Household Name w/ Madison Paige | Ep 140

    In this episode, Lydia and Bridget sit down with Madison Paige, Consumer Brand Growth Specialist, top-rated business podcast host, TEDx speaker, and industry-leading online community builder, for a powerful conversation on what it really takes to build a legacy product brand in today’s crowded...

  24. Do You Need a Press Page on Your Website? What to Include + Real Examples | Ep139

    Do you actually need a press page on your website...even if you haven’t been featured in Forbes or Vogue yet? Check out the full blog post collaboration with ⁨@MariahMagazine⁩ https://www.mariahmagazine.com/press-page-on-website/ Short answer: yes! Here's exactly what we tell brands. In this…

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  25. When Do I Need PR? Step-By-Step Guide for Founders | Ep 138

    Do I really need PR? In this episode, Lydia explains what PR is really for, when it makes sense to invest in it, and when it might be better to wait. She walks through the real benefits of PR for long-term visibility, and opportunity creation, while also sharing the foundational brand assets you...

  26. 5 Top PR Mistakes to Avoid When Pitching Journalists | Ep137

    If you’ve tried PR pitching writers and podcast hosts before and thought “this doesn’t work”...chances are, it wasn’t your lack of effort… it was one of these mistakes. In this video, we’re breaking down the top 5 PR mistakes brands and founders make that keep them from landing media features,...

  27. How To Use Impact Affiliate Program for Product Brands, Step By Step | Ep 136

    In this tutorial, Lydia Bagarozza, breaks down how Impact support earned media and why many digital publications rely on affiliate links to monetize their content. You’ll get a behind-the-scenes look at how editors, writers, and publishers work with brands, and how being properly set up can...

  28. SEO for beginners | How To Dominate Search Rankings with Edward Sturm | Ep135

    Search engine optimization (SEO) can feel overwhelming...especially if you’re just getting started. In this episode, we sit down with ⁨@buildinpublic⁩ (Edward Sturm) to break SEO down into simple, actionable concepts for founders, marketers, and business owners. 🔍 What We Cover in This Episode...

  29. How to Write Emails That Make Money & Earn Subscribers | Ep 134

    If you’ve been treating email as an afterthought, or overcomplicating it, this episode will completely reframe how you think about your list and the long-term value. In this episode, Lydia sits down with Kieryn Wang, email marketing expert and founder of ALLMOST, a boutique agency that helps…

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  30. Advertising and PR Are Not the Same (Here's Why) | Ep133

    PR and advertising are often confused — but they are not the same thing, and knowing the difference can completely change how you grow your brand. In this video, we break down public relations vs advertising using simple, real-world examples from TV, podcasts, and magazines so you can clearly see...

  31. 5 Reasons To Never Ignore Press If You Want Brand Growth in 2026 | Ep 132

    5 Reasons You Should Never Ignore Press If You Want to Grow Your Brand in 2026 1. Instant credibility Earned media positions you as a trusted expert faster than almost any other strategy. 2. Built-in expansion Press introduces your brand to entirely new audiences who would have never found you...

  32. What is DIY (do-it-yourself) PR? Public Relations with Jody Fisher PR | Ep131

    🔥 Want to understand the real difference between DIY PR and hiring a traditional agency? Or how founders can actually stand out in today’s crowded media landscape? Then you’re going to love this conversation. 👉 Watch the FULL episode on The PR Podcast with Jody Fisher: YouTube:...

  33. Top PR Platform: HOW TO Tutorial Video | Featured.com | Ep130

    If you’ve been curious about Featured.com, how it works, and whether it can actually help you get press for your business — this video breaks it all down. Featured.com is quickly becoming one of the most important PR tools for founders, product brands, and small businesses (especially after...

  34. Stop Wasting Time on Instagram and TikTok to Grow Your Brand! Do This Instead | Ep 129

    In today’s episode, Lydia breaks down the hard truth most founders desperately need to hear: if you’re banking on Instagram or TikTok to grow your brand, you’re building your business on the mood swings of an algorithm. Social Media is unpredictable, draining, and almost entirely dependent on…

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  35. How to Get Your Product in Magazines (Even With 0 Followers!) | Ep128

    You don’t need a big following to get your product into magazines — editors care about your story, visuals, and timing, not your follower count. In this episode, Bridget breaks down exactly how small product-based brands can get featured in outlets like PureWow, Real Simple, Bustle, and Forbes...

  36. Is PR Worth It to Grow A Product or Personal Brand: the ROI | Ep 127

    In this episode, Lydia breaks down one of the most common questions founders ask: ➡️ “What is the actual ROI of PR?” You’ll learn what press really does for your brand, why consistent earned media is so powerful, and how visibility translates into credibility, trust, SEO, audience growth, and...

  37. How to Make Your Press Campaign (or Feature) Go Viral | The Power of Syndication | Ep126

    Most people think “going viral” only happens on social media… but in PR, one good press feature can quietly go viral too. In this video, we’re breaking down how syndication works — and how one placement on a site like PureWow, Bustle, or Apartment Therapy can end up being shared across Yahoo…

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  38. The 2 PR Tools you NEED | Ep125

    What’s next for PR tools, media pitching, and how brands connect with journalists? In this episode, we sit down with Brett Farmiloe, Founder of Featured.com — the platform connecting experts with top-tier publications — and now the new owner of HARO (Help a Reporter Out), one of the most iconic…

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  39. How to Make ChatGPT Recommend Your Business | Ep 124

    Lydia breaks down a question she’s been getting a lot lately — how does a small business actually populate on ChatGPT? Spoiler: it’s not magic, and it’s not just about getting a viral mention. Lydia shares the behind-the-scenes truth about how AI pulls brand information, why earned media still...

  40. HOW TO BUILD YOUR BRAND'S 1st PR CAMPAIGN || What To Do First | Ep123

    You know about social media. You know about marketing. You know about sales. But when it comes to PR, most business owners have no idea where to start. In this video, I’m breaking down exactly what every founder, marketing team, or product-based brand needs to know before pitching the media.…

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  41. Best FREE PR Tools for Small Businesses To Get Publicity | Ep 122

    In this episode, Lydia sits down to share her favorite PR tools that she uses daily as a publicist. Whether you’re a small business owner learning to pitch yourself or a PR professional looking to streamline your workflow, these tools are gold for finding media opportunities, building…

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  42. How to Get Your Business on Google (PR Edition!) | Ep121

    Before you pitch a single journalist or apply for a feature, make sure your business is listed on Google. 🧭 In this video, I’m breaking down why your Google Business Profile is one of the most overlooked PR tools out there—and how setting it up the right way can help you get found by editors,...

  43. The #1 Growth Strategy Product Brands Are Missing: Affiliate Marketing w/ Impact | Ep 120

    Today’s guest is Courtney Vanpraag, a seasoned expert with over a decade of experience in affiliate, influencer, and digital marketing. Having worked across brand, agency, and platform sides, Courtney now coaches agencies worldwide at impact.com (our preferred affiliate network) on integrating...

  44. How To Get Free Publicity For Your Business!! | Ep 119

    Bridget and Lydia sit down to answer one of the biggest questions entrepreneurs ask: How can I get my brand featured in the media for FREE? Whether you’re a product-based business, service provider, or personal brand, this episode breaks down everything you need to know about earning press for...

  45. How to Use Interact AI Quizzes for Lead Generation | STEP BY STEP | Ep118

    Tired of boring PDFs and freebies that no one downloads? 🚫 Quizzes are one of the most fun and effective ways to grow your email list—and now with Interact’s AI Quiz Builder, it’s easier than ever. We first built our quiz on this platform in 2022, yup you read that right....2022! Way before…

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  46. Press Releases Explained: When to Use Them (and When NOT to) | PR Expert Advice Ep117

    Are press releases dead? Not exactly—but most businesses are using them wrong. In this video, I’ll share what I’ve learned after more than a decade as a publicist and PR strategist about how (and when) to use press releases to actually get results. Here’s what you’ll learn: ✅ When you should not...

  47. Holiday Gift Guides: How to Get Your Product Featured This Season | Ep 116

    Have you ever Googled “best gift for moms” or “top gifts for hosts”? Those curated lists that pop up are called holiday gift guides — and they’re some of the most powerful media opportunities of the year for product brands. In this episode, we’re breaking down why gift guides matter, how to pitch...

  48. HARO vs Qwoted — Best Platform for PR Link Building & Backlinks (Full Tutorial) | Ep115

    Want high-quality backlinks and press mentions without paying for ads? In this video, I break down HARO (Help A Reporter Out) vs Qwoted for link building and PR—so you know exactly where to spend your time. You’ll learn: How each platform works for PR & SEO The pros and cons of HARO vs Qwoted…

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  49. HOW TO: Brand Storytelling 101 (With Real Examples for Product Brands & Service Providers) | Ep114

    Struggling to explain why you started your business or what makes it different? In this video, I’ll walk you through a simple framework for telling your business story — whether you’re a product-based brand, a nutritionist, or a physical therapist — and show you how to use that story to attract...

  50. How to Land Organic Brand Partnerships w/ Celebrities with Jill Brand at Pvolve | Ep 113

    In this episode, Lydia sits down with Jill Brand, Head of Brand & Creative at Pvolve. (Yes, the fitness brand with the Jennifer Aniston partnership.) Jill’s journey with Pvolve started five years ago, after leading multi-location marketing efforts at Equinox. Since then, she’s played a pivotal…

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ABOUT THIS SHOW

We’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—two PR Experts obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we break down exactly how to land press for your brand, with step-by-step trainings, real campaign insights, and behind-the-scenes looks at what actually works. From pitching strategies to media relationships to turning one feature into many, these are the conversations and tactics we’re using in real time with CPG brands and startup founders. And occasionally, we bring on media insiders, editors, podcast hosts, and standout founders to show you how they’ve done it too, so you can apply it directly to your brand.

HOSTED BY

Bridget Sicsko and Lydia Bagarozza

Frequently Asked Questions

How many episodes does Visibility Era have?

Visibility Era currently has 162 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Visibility Era about?

We’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—two PR Experts obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we break down exactly how to land press for your brand, with step-by-step trainings, real campaign insights, and...

How often does Visibility Era release new episodes?

Visibility Era publishes regularly with 162 episodes available. Check the episode list for the typical release schedule.

Where can I listen to Visibility Era?

You can listen to Visibility Era on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Visibility Era?

Visibility Era is created and hosted by Bridget Sicsko and Lydia Bagarozza.
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