The 2026 ILE Study Is Out and the Numbers Are Hard to Ignore with Fran O'Hagan, Pied Piper Management

Five straight years. No meaningful progress.That is the headline from the 2026 Internet Lead Effectiveness study published by Pied Piper Management Company. More than half of all web leads sent to powersports dealerships receive no personal response within 24 hours. The dealers who do respond well sell 50% more units from the same leads.Fran O'Hagan founded Pied Piper in 2003 after spending years inside the dealership world at Mercedes-Benz, BMW, and Jaguar Land Rover. His team has been measuring how powersports dealers respond to web leads since 2011 and publishing the results every year since. He is also a lifelong motorcycle buyer who stopped counting at 100 bikes.In this episode, Jacob sits down with Fran to break down the 2026 ILE study, what the data means for dealers right now, and what the top performing dealers are doing differently than the other 87%.What we cover:Why the industry average ILE score has been stuck at 44 for five straight yearsThe two things every dealer can do this week that will immediately move the needleWhy having a CRM does not make your response better unless you have the process to go with itHow Indian Motorcycle has held the top spot four years in a row and exactly what their dealers do differentlyWhy AI is not the shortcut most dealers think it is and when it actually helpsThe Ken Garff story: a 90-store dealer group that finished dead last, called Pied Piper angry, and became a top three performer in one year without any trainingWhy the phone call is still the highest converting response path by a wide marginWhat happens to your leads after 24 hours (spoiler: it almost does not matter anymore)OEM accountability and the misleading dashboards telling dealers they are fine when they are notService department lead response and what is coming next from Pied PiperIf you run a dealership or work for one, this episode will make you look at your lead inbox differently.Watch on YouTube: ⁠https://youtube.com/@dealershipfixit?si=xGw636a89UUDAK20⁠Connect with Fran: ⁠https://www.linkedin.com/in/franohagan/⁠Learn more about Pied Piper: ⁠https://www.piedpiperpsi.com⁠Connect with Jacob: ⁠https://linkedin.com/in/jacob-b-berry⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠https://dealers.motohunt.com⁠