The 2026 OEM Co-Op Update Every Dealer Needs to Know Brand-By-Brand Breakdown with Sarah McVean Brown

Co-op money is sitting in your OEM portal right now. Some of it expires in May. Some of it just got easier to claim than it was last year. And some of it you might not even know you have access to.Sarah McVean Brown is back for our annual OEM co-op update and we went through every major brand, back to back, to tell you exactly what changed in the 2026 guidelines, what got easier, what stayed the same, and where dealers are leaving the most money on the table.Sarah spent 13 years as Chief Marketing Officer at Freedom PowerSports, has been navigating OEM co-op programs for over 15 years, and is one of the most knowledgeable people in this industry on this specific topic. If you missed our first episode together, click here: https://youtu.be/MQzKQ23e-Ls?si=CsuFDVhen8KBBFi7This one is the update. Brand by brand.What we cover:Why not all co-op is created equal and what that means for a dealer carrying four or five brandsThe big 2026 trend: OEMs are pushing digital and video content harder than everBRP is the first OEM to reimburse for the actual cost of content creation, up to $125 per videoTikTok is now an approved claim outlet for at least three major OEMs in 2026Honda: more dollars per unit, TikTok added, SEO now reimbursable, MotoHunt is now an approved Honda agencyPolaris: still 98% the same year over year, but the PFED program has some real problems Sarah breaks downWhy the Polaris Plan for Every Dealer promotes the Polaris brand, not yoursBRP's Advertising Builder Program gets a B grade vs Polaris's C to C-minusKawasaki: one of the stricter programs but their co-op team is actually one of the best at working with youYamaha: lowest reimbursement rate at 40%, but 70% if you use their approved agencies, and Yamaha Marine is a completely different programHarley-Davidson MDF 2026: now even easier than last year, new and used covered, two simple claim categoriesCFMoto: no denials ever, co-op expires May 7th, most dealers have a ton left to spendIndian Motorcycle: separating from Polaris but still in the same portal, says they do not do Google Ads but Sarah has gotten plenty approvedSuzuki: steady, on cruise control, nothing radical hereQ3 and Q4 planning: the co-op expiration calendar every multi-line dealer needsThe three steps to get started if you have never filed a co-op claim in your lifeFree co-op tracking template available on requestWatch on YouTube: ⁠https://youtube.com/@dealershipfixit?si=xGw636a89UUDAK20⁠Connect with Sarah McVean Brown: ⁠https://www.linkedin.com/in/sarahmcvean/⁠Connect with Jacob: ⁠https://linkedin.com/in/jacob-b-berry⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠MotoHunt for Dealers: ⁠https://dealers.motohunt.com⁠