EPISODE · Feb 26, 2026 · 14 MIN

The 2026 retail media playbook

from Inside Fashion Marketing by Zalando Marketing Services · host Zalando Marketing Services GmbH

Retail Media is everywhere. But the basics? Often blurred. In this season opener, Heike Lari breaks retail media down to its core. What it is, who it’s for, and why it’s a full-funnel growth engine, not just a lower-funnel sales tool. From ROI vs. ROAS to awareness, consideration, and conversion - this episode gives you the shared language and KPI clarity every brand needs. Check out our website for more insights.

Episode metadata supplied by the publisher feed · Published Feb 26, 2026

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The 2026 retail media playbook

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This episode was published on February 26, 2026.

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