The $22 Billion Live Shopping Spree (feat. Armand Wilson, VP at Whatnot)

Is live shopping the future of e-commerce? We sit down with Whatnot's VP of Categories and Expansion, Armand Wilson, to find out.You can see Whatnot's 2026 State of Live Selling Report here.We dive into the $10 billion live shopping phenomenon, exploring how the app generated over $8 billion in gross merchandise value in 2025.Plus, we break down the watershed social media addiction trial involving Meta and Google, and discuss Apple's huge move into video podcasts.What you’ll learn:-- How 1 in 8 Whatnot sellers are now operating on the platform full-time.-- The surprising details from Mark Zuckerberg's testimony regarding Instagram's age limits.-- Why Apple is finally bringing a video experience to its native podcast app.-- The latest on Snap creator subscriptions and Night's massive $70 million funding round.00:00 Welcome & SoCom04:08 The Live Shopping Boom07:55 Why Buyers Love Whatnot11:55 Full-Time Whatnot Sellers14:30 $8 Billion in Gross Sales17:37 The Community of Commerce20:03 The Future of Live Shopping22:23 Meta & Google Addiction Trial28:30 TikTok & Snap Settle Out32:44 Apple Launches Video Podcasts38:00 Snap Creator Subscriptions39:15 OpenAI Hires Charles Porch40:02 Night Raises $70 MillionCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand