The 24/7 content machine

In this episode, Tash explores a radical 18-month experiment in "testing in public" using AI digital twins and avatars to solve the production crisis.For many creators and business leaders, the pressure to be "camera-ready" is a constant drain on resources. From waiting for the right "mood" to managing the logistics of filming, the human element is often the only thing standing in the way of consistent output. By deploying half a dozen digital versions of themselves, Tash has effectively automated her personal brand, allowing her team to bypass the "founder bottleneck" entirely.